Yahoo 2004 Annual Report Download - page 11

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Please find page 11 of the 2004 Yahoo annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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content such as photos, logo and/or marketing information for a monthly fee through the Yahoo! Local Enhanced Listing
service.
Yahoo! Yellow Pages enables users to quickly connect to local and national merchants in the United States. Businesses can
also choose to pay to have their listings placed in the Sponsored Business section which appears above the regular
non-paid yellow page listings.
Yahoo! Maps provides interactive maps with zooming, real time traffic conditions and incident reports, together with
integrated driving directions.
Yahoo! Real Estate provides information for home buyers and sellers. Yahoo! Real Estate enables users to search for listed
properties based on geography, price and features. In addition, information regarding moving-related content and services;
information about finding a real estate agent, neighborhoods, financing and insurance, home improvement ideas; and
assistance in locating rentals and roommates is available. Users can also pay to list a property in certain markets.
Shopping
Yahoo! Shopping provides comprehensive search functionality and comparison-shopping tools for users to find, research,
compare and buy products online. This property also provides a full suite of merchant ratings and product review tools.
Our shopping offerings also include the services of Kelkoo, S.A. (‘‘Kelkoo’’), an online comparison shopping service we
acquired in April 2004, which has operations in 10 European countries. We generate revenue from merchants when users
click through to their websites or through a revenue share of the final selling value when users purchase products.
Yahoo! Auctions is incorporated into the Yahoo! Shopping platform and is a marketplace for buyers and sellers to trade
goods in an auction-style setting. Yahoo! Auctions connects buyers and sellers and is available free of charge to buyers.
We generate revenue from sellers through listings and a revenue share of the final selling value when users sell products.
Travel
Yahoo! Travel provides research and booking functionality for users to find, compare and conveniently purchase travel
products such as airline tickets, hotel rooms, car rentals, vacation packages and cruises. We generate revenue from our
travel partner through a revenue share of the booking value when users make travel arrangements on Yahoo! Travel.
Separately, Yahoo! offers a travel search service called Yahoo! FareChase beta. Yahoo! FareChase beta is an extension of our
search offerings that allows users to search for travel information from multiple travel service provider sites simultaneously
and obtain results from all providers on one page for purposes of comparison shopping. This service is available free of
charge for users and distribution is free to suppliers of travel products and online travel agents.
Autos
Yahoo! Autos enables users to research, price and compare cars online. Information and services available free of charge to
our users include vehicle pricing information, specification and option information, expert reviews, user reviews and
ratings, car comparisons, financing calculators, and dealer referrals. Services available for a fee to users include used car
listings and premium research content. We generate revenue through listings and transaction fees from automotive
manufacturers and other automotive advertisers. Transaction fees are earned on a per lead basis for transactions completed
between our users and automotive manufacturers, dealers and advertisers.
Jobs
Yahoo! HotJobs is a leader in the online recruiting industry, providing comprehensive solutions for employers, staffing
firms and job seekers. HotJobs’ tools and advice put job seekers in control of their career search and make it easier and
more cost-effective for recruiters and employers to find qualified candidates compared to traditional methods. Yahoo!
HotJobs enables job seekers to create an on-line resume and to search and apply for jobs, and provides access to
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