eBay 2007 Annual Report Download - page 15

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Please find page 15 of the 2007 eBay annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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These tools and services include:
• Turbo Lister, eBay Blackthorne, ProStores, Selling Manager and Selling Manager Pro, each of which helps
to automate the selling process;
• Picture Services, which enables sellers to include pictures in their listings;
• Shipping Calculator, which makes it easier for buyers and sellers to calculate shipping costs;
• Shipping Labels, which allows sellers to print certain postage and UPS labels;
• Shipment Tracking, which enables sellers to track their shipped packages;
• eBay Toolbar, which helps eBay users stay connected with eBay wherever they are on the Internet;
• eBay Desktop, which helps eBay users stay connected with eBay from their desktop computer;
• eBay Countdown, which helps eBay users bid and buy from anywhere on the Internet;
• eBay Sales Reports and eBay Sales Reports Plus, which provide sales and fee information to sellers;
• eBay Marketplace Research, which enables sellers to analyze sales in categories across the site;
• Reviews and Guides, which assists shoppers in making more informed choices;
• eBay Neighborhoods, which assists users in connecting around items in which they have a mutual interest;
• eBay To Go, which allows users to embed item listings in their own Internet websites;
• Best of eBay, where eBay users can vote for their favorite items;
• PayPal, which facilitates the online exchange of funds; and
• Skype, which enables VoIP communications between buyers and sellers.
We currently provide these services directly or through contractual arrangements with third parties.
PowerSeller program: PowerSellers are eBay’s top sellers who have consistently sustained a high volume of
monthly sales and who have a high level of positive feedback. Members of the PowerSeller program get a range of
special benefits, including pricing discounts, prioritized customer support, promotional offers, eBay promotional
merchandise, advanced selling education, opportunities to participate in research and other special rewards. The
PowerSeller program is free of charge and a special PowerSeller icon is located next to the seller’s user name if the
seller qualifies for the program. In January 2008, we announced that we would raise the standards for sellers to
qualify for our PowerSeller program and would provide additional benefits, such as pricing discounts for qualified
PowerSellers with high DSR ratings.
Top buyer program: Our top buyers benefit from having a special phone number to call if they have an
unsatisfactory user experience in connection with a transaction on our websites, and we recently announced that we
would also offer special coupon initiatives to top buyers.
Marketplaces Growth Strategy
We intend to continue to work toward our mission of creating the world’s leading ecommerce franchise by
investing in our core Marketplaces segment and continuing to build our adjacent Marketplaces businesses.
We intend to continue to enhance our core Marketplaces segment by reinvesting in our customers, improving
the buyer experience and seller economics by enhancing our products and services, improving Trust and Safety and
customer support, extending our product offerings into new formats, categories and geographies, and experimenting
with various pricing and buyer retention strategies. We have made significant efforts to improve the user experience
over the course of 2007, including improvements to the eBay.com homepage, the site’s search functionality, the ease
with which sellers can list items, visual search, and the expansion of our customer support infrastructure. We have
begun tailoring the features of our business model to the needs of specific categories, such as motors, to help drive
revenue, as we recognize that a single user experience may not be optimal for all products. Furthermore, we are
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