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8 Ford Motor Company | 2009 Annual Report
The 2010 Ford Fusion bested a field of 23 contenders – including the Toyota
Camry and Honda Accord – to win the prestigious MOTOR TREND 2010 Car of the
Year® award. The Fusion lineup was praised by MOTOR TREND for its potential
to appeal to every type of driver, from the eco-conscious to the sport-minded.
Fusion – America’s most fuel-efficient midsize sedan – set record-breaking
sales for 2009, is currently the No. 1-selling domestic car, and ranked among
the nation’s top 10-selling vehicles.
Ford sweeps North American Car and
Truck of the Year awards
Ford Motor Company captured both North American Car of the Year and Truck of
the Year awards for the 2010 Ford Fusion Hybrid and 2010 Ford Transit Connect
respectively at the 2010 North American International Auto Show. The historic
double win marks only the third time in 17 years one manufacturer has taken
home both titles.
The 2010 Ford Fusion Hybrid – also honored as one of CAR and DRIVER’s
“10Best” Cars for 2010 and one of AUTOMOBILE’s 2010 All-Stars – edged out
finalists including the Buick LaCrosse and the Volkswagen Golf/GTI to win the
North American Car of the Year award. Fusion Hybrid sales account for almost
20 percent of total Fusion retail sales, and more than 60 percent of those sales
have been to customers coming from import brands – mostly Toyota and Honda.
The 2010 Ford Transit Connect
bested finalists including the
Chevrolet Equinox and Subaru
Outback to win North American
Truck of the Year. It is the sixth
Ford truck to win the award –
the most wins of any
automaker in the 17-year
history of the program. It also
is the second year in a row
Ford has earned the award.
Last year, the honor went
to the 2009 Ford F-150.
´Best-in-Class Results
Mark Fields accepting the 2010 North American
Car of the Year and Truck of the Year awards
for the 2010 Ford Fusion Hybrid and 2010 Ford
Transit Connect.
Along with coveted North American Car and Truck of the Year
awards for Fusion Hybrid and Transit Connect, Ford is gaining
recognition for its efforts the world over.
Fiesta, already a hit in Europe and Asia, won praise across the
globe this past year, a preview, perhaps, of what’s to come
when the car makes its North American debut this summer.
Fiesta won car of the year awards from Denmark to Greece to
Romania in 2009, and in China alone, the small car collected
more than 40 accolades.
Kuga, Ford’s small utility sold mainly in Europe, earned praise in
Great Britain for its affordability, design, build quality and drive
experience. Not to be outdone, Ford’s Galaxy and S-MAX
in Europe won a number of accolades, with S-MAX in particular
being acclaimed for its excellent driving dynamics
and strong residuals.
Ka is the best city car in Croatia, and a favorite among women
in Germany. And Ford’s popular Mondeo (
Asia Pacific Africa model
pictured above)
scored high with families and fleet owners from
New Zealand to Spain for its robust safety credentials.
If 2009 is any indication, praise for the company’s smart
innovations, class-leading safety, cutting-edge design and fuel-
efficient solutions will continue to come fast and strong in 2010.
Ford Mondeo