Ford 2009 Annual Report Download - page 6

4 Ford Motor Company | 2009 Annual Report
Better World
Great companies are driven by purpose as well as profit.
Ford has a proud heritage of improving people’s lives and
making their world a better place. We want to build on this
heritage by being a good neighbor locally and a trusted corporate
citizen globally, operating responsibly and sustainably wherever
we do business.
A central element of our efforts is providing affordable fuel economy
for millions of customers, not just expensive, low-volume niche
vehicles. To do that we have introduced innovative fuel-saving
technologies across a wide range of vehicles.
We now have more fuel-saving six-speed transmissions on the
road than any other manufacturer. We are also the leading U.S.-
based producer of hybrid-electric vehicles, with record sales that
were up 72 percent in 2009. The EcoBoost
™
engine technology we
introduced last year delivers up to 20 percent better fuel economy
and will be offered on a wide range of vehicles with projected
production reaching half a million annually in North America within
5 years. In that same time period, we will introduce a series of four
new electric, next-generation hybrid and plug-in hybrid vehicles that
use advanced lithium ion batteries.
In 2009, a U.S. Environmental Protection Agency report
showed that Ford Motor Company improved its combined car
and truck fuel economy by nearly 20 percent during the 5-year
period 2004-2009, almost double the improvement of the next
closest competitor.
Giving back to the community also is an important part of our
efforts to help build a better world. Ford Motor Company Fund and
Community Services, our philanthropic organization, celebrated its
60th anniversary in 2009. Our Ford Volunteer Corps, which was
established in 2005, encourages salaried employees to take two
work days per year to serve as volunteers. Last year 16,000 Ford
employees and retirees volunteered more than 77,000 hours to
help people in their local communities.
Looking Forward
We are more convinced than ever that Ford has the right plan to
lead us through near-term economic pressures and continue to
deliver profitable growth. We expect to be profitable for the full
year in 2010 on a pre-tax basis, excluding special items. That
includes full year profitability for our Ford North America and total
Automotive operations, with positive Automotive operating-related
cash flow.
The entire extended Ford team is absolutely committed to building
on our progress and working together as a lean global enterprise
focused on delivering great products. By doing that, we will create
an exciting and viable company with profitable growth for all.
As always, we thank you for your support of our efforts.
Alan R. Mulally
President and Chief Executive Officer
March 4, 2010
´Ford’s Senior Management Team
Ford’s senior management team is continuing to implement the
company’s ONE Ford global plan. Pictured with the next-generation
Ford Focus and the Ford Fiesta, from left to right:
Ray Day, Sue Cischke, Lewis Booth, Mike Bannister, Nick Smither,
Mark Fields, Bennie Fowler, Alan Mulally, Derrick Kuzak, Joe Hinrichs,
Jim Farley, John Fleming, Tony Brown, Ziad Ojakli, Felicia Fields and
David Leitch.