Ford 2014 Annual Report Download - page 37

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Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations (Continued)
Trends and Strategies
Our priorities are: (1) accelerate the pace of progress of our One Ford plan, (2) deliver product excellence with
passion, and (3) drive innovation in every part of our business.
Accelerate the Pace of Progress of Our One Ford Plan
Our first priority is to accelerate the pace of progress of our One Ford plan. The One Ford plan has been fundamental
to the progress we have made in recent years, and it is fundamental to our performance going forward. In many ways we
are starting to see the full benefits and strength of the One Ford plan, and we see an opportunity to accelerate our pace of
progress to drive operational excellence and profitable growth for all.
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