Ford 2014 Annual Report Download - page 65
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Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations (Continued)
Europe Segment. The following two charts detail the key metrics and the change in 2013 pre-tax results compared with
2012 by causal factor.
Europe’s full-year wholesale volume and revenue were up less than 1% and 5%, respectively, from a year ago.
Operating margin was negative 5.8% and the pre-tax loss was $1.6 billion, both improved from a year ago despite higher
restructuring costs of about $400 million, lower industry volume, and unfavorable exchange.
Europe’s full-year market share, at 7.8%, was down 0.1 percentage points, mainly reflecting low availability of
Mondeo, S-MAX, and Galaxy in the first quarter. For the year, total Europe retail share of the retail passenger car industry
was up one percentage point, primarily due to B-MAX and Fiesta. Our commercial vehicle market share for the full year,
at 9.2%, was up 0.7 percentage points compared with the prior year, our highest share since 2007. In 2013, Ford was the
fastest-growing commercial vehicle brand, and Transit nameplate was the leader in the commercial van segment.
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