HSBC 2014 Annual Report Download - page 9

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HSBC BANK PLC
Strategic Report: Products and Services (continued)
7
Global Private Banking
Products and services
Drawing on the strength of HSBC and the most suitable
products from the marketplace, we work with our clients
to provide solutions to grow, manage and preserve
wealth for today and for the future. Our products and
services include Private Banking, Investment
Management and Private Wealth Solutions.
GPB products and services include:
– Private Banking services comprise multicurrency and fiduciary
deposits, account services, and credit and specialist lending.
GPB also accesses HSBC’s universal banking capabilities to offer
products and services such as credit cards, internet banking,
and corporate and investment banking solutions.
– Investment Management
comprises advisory and discretionary
investment services, and brokerage across asset classes. This
includes a complete range of investment vehicles, portfolio
management, securities services and alternatives.
– Private Wealth Solutions comprise trusts and estate planning,
designed to protect wealth and preserve it for future
generations.
Customers
GPB serves the needs of high net worth and ultra-high
net worth individuals and their families in our home and
priority markets.
Within these broad segments, GPB has teams dedicated
to serving HSBC’s global priority clients, which include
our most significant group relationships, and other
clients who benefit from our private banking proposition
and services offered by CMB and GB&M. Our aim is to
build and grow connectivity with these customers group-
wide, establishing strong relationships across all global
businesses to meet clients’ needs. We aim to build on
HSBC’s commercial banking heritage to be the leading
private bank for high net worth business owners.
Relationship managers are the dedicated points of
contact for our clients, tailoring services to meet their
individual needs. They develop a thorough
understanding of their clients – including their family,
business, lifestyle and ambitions – and introduce them to
specialists equipped to help build the best financial
strategy. Specialists include:
• investment advisers, who discuss investment ideas in
line with a client’s investment and risk profile;
• credit advisers, who provide expertise in complex
liquidity and lending requirements; and
• wealth planners, who have the knowledge and
expertise to design and implement structures to
manage wealth now and for future generations.
The use of digital platforms continues to grow in line
with strong demand from self-directed clients. These
platforms enable clients to access account information,
investment research and online transactional capabilities
directly. We continue to invest in digital systems to
better meet clients’ evolving expectations and needs.