Neiman Marcus 2008 Annual Report Download - page 712

SCHEDULE 7.6
Customer Management Systems
•Mass Personalization
•Empowering the Sales Associate
•Turbo Charging the Segment of One
PHASE I — As long as the NMG resources required for the change of terms are available, the Documentation Services and then the
Credit Card Production Services operations, including statement mailing, payment processing and credit card processing activities,
may, at NMG's option, be converted to Bank systems. The delivery date depends on the complexity of the interfaces and would be
agreed upon by Bank and NMG. As a statement processing enhancement, HSBC would provide "Mass Personalization" via color/
graphical statement marketing capabilities driven by NMG's current segmentation.
PHASE II — Portfolio (PaySys) Conversion delivery date to be determined and agreed upon by HSBC and NMG. Delivery date is
contingent upon completing all batch and on-line interfaces, customization enhancements and satisfaction of the other requirements of
Section 7.4.
PHASE III — Subsequent to the systems and portfolio conversion, in the event that NMG determines that any functionality set forth
below would be (i) beneficial, (ii) feasible based on system requirements and (iii) able to interface to other affected systems as of the
implementation date, Bank shall implement such functionality. Either Bank or NMG may propose other enhancements or
modifications than those listed below (excluding any enhancement or modification set forth on a different Schedule) and the Parties
may mutually agree to replace any of the functionalities listed below with such other modifications or enhancements. Bank and NMG
shall agree on the delivery date of any functionality item, including any agreed upon enhancement or modification not listed below,
which delivery date will be dependent on, among other considerations, the complexity of the interfaces and functionality.
•"Empowering the Sales Associate"
• Ability to select standard or personalized statement marketing/messages from the POS
• Ability to select standard or personalized letters, postcards, and eMail from the POS.
• Ability to select standard or personalized eCare marketing/messages from the POS
•"Multi-Channel Mass Personalization" using Brookline's current segmentation characteristics.
• Centralized ability to drive standard letters, postcards, and eMail. (may be additional cost)
• Centralized ability to drive standard eCare marketing/messages.