Porsche 2007 Annual Report Download - page 62

Cabriolet models met with great interest. All-wheel-
drive variants were again in greater demand in
Austria, with 257 units delivered.
The Cayenne saw gains of 22 percent, with de-
liveries totaling 333 units. The Boxster model
series accounted for 120 vehicles, down from
177 in the preceding year. Austrian customers
ordered more of the Roadster Boxster and
Boxster S than Cayman models.
Belgium: Stable in a difficult environment
At 1,033, vehicle deliveries in 2007/08 fell just
slightly short of the preceding year’s figure (1,143
units). This was despite great uncertainty among
the population due to the absence of an elected
government for a period of nine months. The im-
porter D’leteren was able to deliver 517 911-series
vehicles (prior year: 555 units) even though the
next generation was on its way. In the face of stiff
competition, Boxster and Cayman still managed
to reach the impressive figure of 251 vehicles
(prior year: 308). With 119 units sold, the basic
variant of the Cayman was the most successful
model in this series. Despite the uncertainty,
the Cayenne was able to repeat the positive re-
sult of the preceding year with 265 vehicles de-
livered (prior year: 280 units). The Cayenne GTS
was instrumental in this success.
Netherlands: Well prepared
In the year under review, Porsche delivered a total
of 850 vehicles (prior year: 1,167 units). Despite
highly price-sensitive competition, the Cayenne
sold well with 353 vehicles (prior year: 440), and
the new Cayenne GTS generated particular interest
among customers. The 911 was the most success-
ful model series with 381 deliveries, down from
549 units in the preceding year. The 911 GT2 also
proved very popular with Dutch customers.
High taxation on luxury items and high-performance
vehicles led several manufacturers to subsidize
their vehicles even more heavily. In addition, the
government imposed a CO2tax on automotive
manufacturers in February 2008. Porsche reacted
swiftly: the new generation of the 911 sports car
series is well below the threshold set by the govern-
ment for the CO2tax.
Luxembourg: Cayenne and 911 strong
In fiscal 2007/08, the Luxembourg importer Auto-
distribution Losch S.à.r.l. delivered 239 vehicles,
down from 266 units. This is a very good result
for Porsche in a market that is shaped by a lengthy
debate on a new CO2tax. With 102 vehicles,
the 911 series continued the success of the pre-
vious year, which saw 112 vehicles delivered to
customers. The new 911 Turbo Cabriolet was very
popular, while more high-end models were also in
greater demand in Luxembourg. Cayenne sales
rose by a quarter to 71 deliveries. All variants on
offer contributed in equal measure to this success.
With 66 vehicles delivered, the Boxster and the
Cayman remained very popular.
Northern Europe:
All-wheel-drive models particularly in demand
Northern Europe remains an important sales
market for Porsche, despite the economic slow-
59
2005 ⁄ 06 2006 ⁄ 07 2007⁄ 082004 ⁄ 05
23,498
39,440
36,404
17,44113,32410,580
43,85343,37143,647
37,40838,67535,482
Vehicle Deliveries
in units
America*
Europe
Asia ⁄ Other Markets
100,000
85,000
70,000
55,000
40,000
25,000
* incl. Canada (PCL), Latin America (PLA)