Qantas 2007 Annual Report Download - page 31

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29Qantas |Annual Report 2007
Qantas Frequent Flyer
The Qantas Frequent Flyer Program is
Australia’s leading loyalty program
with more than five million members
and 222 program partners providing
extensive opportunities to earn rewards.
The Program is a significant driver of value, which is reflected in
Qantas’ yield premium and market share. More than three million
Frequent Flyer seats were redeemed in 2006/07.
During the year, Qantas announced the establishment of a separate
Group Loyalty segment to manage the Qantas Frequent Flyer
Program. A dedicated management team has been established to
focus on enhancing the Program and delivering value to members
and shareholders.
Business Developments
In 2006 Qantas undertook a wide-ranging review of the Program
to identify opportunities to enhance the offering for its members
by expanding their opportunities to earn and redeem rewards.
As a result, a number of new features are planned to be introduced
over the next 12 months. These include:
•allowing members to redeem their points for any available seat
on Qantas and Jetstar;
•launching a loyalty offering for Jetstar;
•expanding the Frequent Flyer Store to include a wider choice
of reward merchandise and voucher rewards using points and
points-plus-pay options;
•expanding travel reward options including hotels, rental cars
and packaged holidays; and
•introducing additional Frequent Flyer Program partners.
During the year, Qantas announced
the establishment of a separate Group
Loyalty segment to manage the Qantas
Frequent Flyer Program. A dedicated
management team has been established
to focus on enhancing the Program and
delivering value to members and
shareholders.
Frequent Flyer
Qantas Frequent Flyer Program
remains one of the most
outstanding loyalty programs
of any airline in the world.
Rewarding
With 24 airline partners and 198
non-airline partners the Qantas
Frequent Flyer Program offers an
extensive number of ways to earn
and use points.