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/ 09
TELE ATLAS
B2B
“Access to community
feedback enables us to
provide our customers
with even more accurate
and relevant maps
and content.”
Bill Henry
MD Tele Atlas
>PND
>Automotive
>Mobile
>Internet
>GIS
PROFILE: THE TELE ATLAS BUSINESS UNIT PROVIDES THE DIGITAL MAPS AND DYNAMIC
CONTENT THAT POWER MANY OF THE WORLD’S MOST IMPORTANT NAVIGATION AND
LOCATION-BASED SERVICES. We offer digital maps of approximately 80 countries in Europe,
North and South America, the Middle East and Asia, and through partnerships we can offer
global customers supplemental coverage of an additional 120 countries and territories
worldwide.
Our customers include the leading PND manufacturers, the top four global internet mapping
and routing websites, the world’s largest wireless handset manufacturers and carriers,
innovative LBS application developers, car manufacturers and their suppliers, and
enterprise and government entities.
HISTORY: Tele Atlas has focused on innovation ever since we built the world’s first functional,
in-vehicle navigation system, the Navigator, in 1985. In 1993 we worked with partners to
form a consortium that accelerated the completion of a uniform, high-quality digital road
map of Europe. Over the years since we have grown with the acquisitions of ETAK and GDT
and several third parties in Asia and South Africa. We introduced innovative data capture
technology and mobile mapping vans that speed up the change collection process, and
delivered the first 3D city maps and landmarks.
STRATEGY: To deliver the most up-to-date and accurate maps we need to minimise the
elapsed time between when a change actually happens and when our map accurately
reflects that change. With community-based information, we can detect change much faster
than before and build it into the map much more accurately. Our long-term strategic goal is
to release updated maps on a daily basis.
Next to this we will deliver more differentiated offerings that provide a new generation of
maps, dynamic content and routing intelligence. Working with other TomTom business units,
we are creating a world-class approach to providing great navigation solutions that
customers can use to differentiate themselves and gain competitive advantage.
FUTURE: In the coming years, as location information becomes a critically important issue
to every mobile handset maker, network operator, automotive manufacturer, computer
manufacturer and software maker around the world, the number of digital maps being
used in devices will continue to grow.
Going forward, Tele Atlas will grow by increasing market share in the different markets and
by taking advantage of the Group’s unique technologies. At the same time we will further
expand our geographical coverage.