America Online 2010 Annual Report Download - page 245

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AOL will use, separate unique client IDs for all relevant [****] Queries on each of the channels listed in the definition of "[****]
Queries" set forth in the Agreement but not exceeding [****] new client IDs, and AOL will use a separate unique client ID provided by
Google for each of the following [****] Query implementations: [****] on all Covered Properties (other than [****]) and [****] Queries
from [****].
15.2 [****] Search Queries. (a) AOL will not send [****] Search Queries, or any word or phrase queries other than Queries, to Google for
processing under the Google Sponsored Advertising Service.
(b) AOL may send any [****] Search Query to Google for processing requests for search results or for processing under the Content
Targeted Advertising Service, but will not send the same [****] Search Query to Google for processing for search results and for the
Content Targeted Advertising Service simultaneously.
15.3 [****] Query Implementation. During the Renewal Term, if AOL [****] a type of [****] Query [****] this Section 15, AOL will
provide to Google in writing (which may include email) a description of the [****], including mocks of such [****] (an "[****] Query
Implementation [****]"). Google will respond in writing (which may include email) to each [****] Query Implementation [****] with
its [****] within [****] ([****]) weeks of receipt of the Additional [****] Query Implementation [****]. If Google [****], Google will
provide an explanation of [****] and discuss those [****] and [****] implementation, if any, to enable AOL to [****]. AOL may [****]
as required in this section and Google will review such [****] and respond with its [****] within [****] ([****]) weeks of its receipt of
AOL's [****]. Thereafter, if AOL reasonably disagrees with Google's [****], AOL may submit the dispute for Management Committee
resolution under Section 1 of Exhibit E of the Agreement.
15.4 [****] Query [****]. If a specific [****] Query implementation significantly and adversely affects [****] and is not remedied within
[****] Business Days of notice from Google, Google may suspend the Google Sponsored Advertising Service with respect to that [****]
Query implementation. Google will resume the Google Sponsored Advertising Service with respect to that [****] Query implementation
once AOL has altered the implementation such that [****] would no longer be significantly and adversely affected.
15.5 [****] Changes. If Google implements a new [****] or similar [****] program that targets [****] Queries ("[****] Query Program"),
then Google will not enforce the [****] Query Program [****] AOL [****], nor [****] AOL. If Google launches an [****] Query
Program during the Renewal Term, then a reasonable transition period for the rollout of such program will be given to AOL.
7. Amendment to Section 5.2(c). Section 5.2(c) (Increase in Revenue Share Percentage) of the Existing Agreement is hereby deleted in its entirety and
restated as follows.
"5.2(c) [Intentionally Deleted.]
8. Change in Definition of Revenue Share Percentage. The third sentence of the second paragraph of Section 5.2(a) of the Existing Agreement is
hereby deleted in its entirety and restated as follows:
During the Renewal Term, (i) "Revenue Share Percentage" of Transaction Revenues generated from (a) [****] (including [****] Client
Applications and [****] Client Applications), and (b) [****], means [****]%; (ii) "Revenue Share Percentage" of Transaction Revenues
generated from [****]
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