America Online 2010 Annual Report Download - page 263

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EXECUTION COPY
1. General.
1.1. Approval and Ongoing Compliance. You may [****] these Guidelines have been incorporated. In such instance, you must ensure that your
Application both (1) has been approved by Google for the purpose of accessing Google services in writing in advance, and (2) complies at all times with the
requirements outlined herein. To obtain Google's approval for any Applications not expressly approved in your agreement, you must submit a written request.
1.2. Implementation. The incorporation of Google services into your Application must conform to the implementation requirements set forth in your
agreement with Google. For example, in the case of Applications that access Google's WebSearch and/or AdSense for Search Services, end user queries
initiated from your Application must resolve to a Google-approved Web page on a permitted Web site as provided in your agreement with Google (refer to
your agreement for a complete description of the scope of approved Web pages and sites). In any event, unless your agreement with Google expressly
authorizes otherwise, Google results may only appear on the Web pages expressly approved by Google for such display, and, except for the display of those
pages in the main content area of a Web browser, Google results may not appear anywhere in your Applications (e.g., Google results may not appear in the
"chrome" of your Application unless your agreement expressly contemplates otherwise).
1.3. No Google Branding or Attribution. Your Application, and any related collateral material (including any Web pages promoting your Application or
from which your Application is made available), must not contain any Google branding, trademarks or attribution unless (and then only to the extent) Google
expressly consents otherwise in writing. In addition, queries entered into Applications may not resolve to a results page that contains any Google branding,
trademarks or attribution unless (and then only to the extent) Google expressly consents otherwise in writing.
2. Prohibited Content. You may not access Google services from an Application that: (a) contains any viruses, worms, trojan horses, or the like; and (b) is
distributed primarily for the purpose of (i) distributing pornographic, obscene, excessively profane, gambling-related, deceptive, fraudulent or illegal content,
or (ii) distributing content related to "hacking" or "cracking."
3. Prohibited Behavior. You may not access Google services from an Application that engages in deceptive, unfair, harassing or otherwise annoying practices.
For example, the Application may not:
(a) use, or permit an unaffiliated person to use, an end user's computer system for any purpose not understood and affirmatively consented to by the
end user (including, without limitation, for purposes of consuming bandwidth or computer resources, sending email messages, launching denial
of service attacks, accruing toll charges through a dialer or obtaining personal information from an end user's computer such as login, password,
account or other information personal to the end user);
(b) intentionally create or exploit any security vulnerabilities in end user computers;
(c) trigger pop-ups, pop-unders, exit windows, or similar obstructive or intrusive functionality, that materially interfere with an end user's Web
navigation or browsing or the use of his or her computer;
(d) repeatedly ask an end user to take, or try to deceive an end user into taking, an action that the end user has previously declined to take (such as
repeatedly asking an end user to change his or her home page or some other setting or configuration);
(e) redirect browser traffic away from valid DNS entries (except that your Application may direct unresolved URLs to an alternative URL designated
by you, provided that the page to which the end user resolves adequately informs the end user that you and your Application are the source of that
page);
(f) interfere with the browser default search functionality (except that your Application may permit an end user to change his or her default search
engine with proper disclosure, consent and attribution as provided below); or
(g) engage in activity that violates any applicable law or regulation.
4. Disclosure and Consent.
27
Google Confidential [Legal Department MC/CW Google]