America Online 2010 Annual Report Download - page 79

Table of Contents
AOL INC.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
Traffic Acquisition Costs
AOL incurs costs through arrangements in which it acquires online advertising inventory from publishers for resale to advertisers and arrangements
whereby partners distribute AOL's free products or services or otherwise direct traffic to AOL Properties. AOL considers these costs to be traffic acquisition
costs or "TAC." TAC arrangements have a number of different economic structures, the most common of which are: (i) payments based on a cost-per-
thousand impressions or based on a percentage of the ultimate advertising revenues generated from the advertising inventory acquired for resale, (ii) payments
for direct traffic delivered to AOL Properties priced on a per-click basis (e.g., search engine marketing fees) and (iii) payments to partners in exchange for
distributing AOL products to their users (e.g., agreements with computer manufacturers to distribute the AOL toolbar or a co-branded web portal on
computers shipped to end users). These arrangements can be on a fixed-fee basis (which often carry reciprocal performance guarantees by the counterparty),
on a variable basis or, in some cases, a combination of the two. TAC agreements with fixed payments are typically expensed ratably over the term of the
agreement. TAC agreements with variable payments are typically expensed based on the volume of the underlying activity at the specified contractual rates.
TAC agreements with a combination of a fixed fee for a minimum amount of traffic delivered or other underlying activity and variable payments for delivery
or performance in excess of the minimum are typically recognized into expense at the higher of straight-line or actual performance, taking into account
counterparty performance to date and the projected counterparty performance over the term of the agreement.
Restructuring Costs
Restructuring costs consist primarily of employee termination benefits and contract termination costs, including lease exit costs. One-time involuntary
termination benefits are recognized as a liability at estimated fair value when the plan of termination has been communicated to employees and certain other
criteria are met. Special termination benefits offered to employees in connection with voluntary termination arrangements offered for a short period of time
for a special purpose are recognized as a liability at estimated fair value when the employees accept the offer and the amount of benefits can be reasonably
estimated. With respect to certain contractual termination benefits or employee terminations in certain foreign countries operating under ongoing benefit
arrangements, a liability for termination benefits is recognized at estimated fair value when it is probable that amounts will be paid to employees and such
amounts are reasonably estimable. Contract termination costs are recognized as a liability at fair value when a contract is terminated in accordance with its
terms, or when AOL has otherwise executed a written termination of the contract. When AOL ceases using a facility but does not intend to or is unable to
terminate the operating lease, AOL records a liability for the present value of the remaining lease payments, net of estimated sublease income that could be
reasonably obtained for the property (even if the Company does not intend to sublease the facility for the remaining term of the lease). Costs associated with
exit or disposal activities are reflected as restructuring costs in the consolidated statement of operations. See "Note 9" for additional information about the
Company's restructuring activities.
Equity-Based Compensation
Prior to the spin-off from Time Warner, AOL participated in Time Warner's equity-based compensation plans and recorded compensation expense
based on the equity awards granted to AOL employees. Subsequent to the spin-off, AOL has established an equity-based compensation incentive plan and
AOL employees are no longer eligible to participate in Time Warner's equity-based compensation plans. AOL records compensation expense under the AOL
plans based on the equity awards granted to employees.
In accounting for equity-based compensation awards, the Company follows the accounting guidance for equity-based compensation, which requires that
a company measure the cost of employee services received in
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