American Express 2002 Annual Report Download - page 15

Download and view the complete annual report

Please find page 15 of the 2002 American Express annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 92

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92

I13 AXPI
IN INITIATIVES THAT WILL GROW OUR CORE BUSINESSES
IN THE GLOBAL PAYMENTS AND RETAIL FINANCIAL SERVICES INDUSTRIES.
WE ACTED AGGRESSIVELY TO EXPAND OUR COMPETITIVE ADVANTAGES AND DELIVER SUPERIOR VALUE TO OUR CUSTOMERS,
LAUNCHING A WIDE RANGE OF NEW PRODUCTS, SERVICES AND CAPABILITIES. ❙WE ENHANCED OUR INDUSTRY-LEADING REWARDS
CARDS AND LOYALTY PROGRAMS, CREATED NEW PRODUCT OFFERINGS FOR SMALL BUSINESS CUSTOMERS, SHARPENED OUR
FOCUS ON GROWING OUR CORPORATE MIDDLE MARKET AND COMMERCIAL CARD BUSINESSES, ADDED MANY NEW INVESTMENT
PRODUCTS AT AEFA, AND ADDED FINANCIAL SERVICES PRODUCTS IN MARKETS AROUND THE WORLD. ❙ AT THE SAME TIME, WE
INCREASED MARKETING AND CUSTOMER ACQUISITION EFFORTS, PARTICULARLY IN OUR CARD BUSINESSES, AND LAUNCHED NEW
BRAND ADVERTISING CAMPAIGNS IN THE UNITED STATES AND SEVERAL INTERNATIONAL MARKETS.
MENTS