American Express 2002 Annual Report Download - page 23

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I21 AXPI
OF OUR COMPANY AND OUR COMMUNITY.
THE PEOPLE OF AMERICAN EXPRESS FACED OUR CHALLENGES
WITH GREAT FOCUS AND RESOLVE.
AS WE BEGAN 2002, OUR HEADQUARTERS STAFF WAS DISPERSED ACROSS THREE STATES, AND THE EMOTIONAL JOURNEY BACK
TO OUR HEADQUARTERS BUILDING IN LOWER MANHATTAN WAS MONTHS AWAY. ❙OUR FINANCIAL RESULTS IN 2001 HAD BEEN
DISAPPOINTING, AND WE FACED A CHALLENGING ECONOMIC ENVIRONMENT IN THE YEAR AHEAD. RATHER THAN BECOME
DISTRACTED BY THESE FACTORS, WE RECOGNIZED THE CHALLENGES BEFORE US AND FOCUSED ON THOSE THINGS WE COULD
CONTROL, WORKING TOGETHER TO IMPLEMENT OUR STRATEGIES, SERVE OUR CUSTOMERS AND IMPROVE OUR BUSINESS MODELS.
❙ THE RENEWAL WITHIN OUR COMPANY AND COMMUNITY WAS SYMBOLIZED BY THE RETURN TO OUR HEADQUARTERS AT THE
WORLD FINANCIAL CENTER THIS PAST SPRING, WHICH IN MANY RESPECTS WAS A FITTING METAPHOR FOR THE REVITALIZATION
THAT TOOK PLACE ACROSS OUR BUSINESS IN 2002.
ZATION