American Express 2007 Annual Report Download - page 12

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UNCOMMON COMMUNITY
Cardmembers have a wealth of experiences and
passions to share. We created American Express
online communities so they can trade insights into
everything from entrepreneurship to dining and
travel. But they aren’t just beneting each other.
Those who participated in the inaugural Members
Project in 2007 submitted, discussed and voted on
ideas to help effect positive change in the world.
American Express provided funding for the top
vote-getters, including the winning idea—a project
to provide safe drinking water for millions of
children in developing countries. A community
of cardmembers making a difference.
I’ve been deeply committed to this cause
for a long time, but it wasn’t just me who
made it happen. It was all the people
who voted for the Children’s Safe Drinking
Water Program. It was American Express,
who asked their cardmembers for ideas and
showed their dedication to giving with
$2 million in contributions.
GREGORY ALLGOOD, AMERICAN EXPRESS CARDMEMBER