American Express 2007 Annual Report Download - page 3

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As we mark another year of strong growth,
we’re also preparing to mark a milestone.
Fifty years ago, we introduced the American
Express Card—the product that transformed
our company and helped shape a new industry.
Our business looks vastly different today,
but we’re still guided by the same principles—
understanding our customers, treating
them well and delivering the true reward of
membership: uncommon service, tailored
to their individual needs.