Apple 1998 Annual Report Download - page 26

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Company's Macintosh computers, to supply to the Company in adequate numbers microprocessors that produce superior price/performance
results compared with those supplied to the Company's competitors by Intel Corporation, and other developers and producers of the
microprocessors used by most personal computers using the Windows operating systems. The desire of IBM and Motorola to continue
producing these microprocessors may be influenced by Microsoft's decision not to adapt its Windows NT operating system software to run on
the PowerPC microprocessor. IBM produces personal computers based on Intel microprocessors and is also the developer of OS/2, a competing
operating system to the Company's Mac OS. Accordingly, IBM's interest in supplying the Company with microprocessors for the Company's
products may be influenced by IBM's perception of its interests as a competing manufacturer of personal computers and as a competing
operating system vendor.
Further discussion relating to availability and supply of components and product may be found in Part I, Item 1 of this Form 10-K under the
heading "Raw Materials," and in Part II, Item 8 of this Form 10-K in the Notes to Consolidated Financial Statements at Note 10 under the
subheading "Concentrations in the Available Sources of Supply of Materials and Product," which information is hereby incorporated by
reference.
MARKETING AND DISTRIBUTION
Currently, the Company distributes its products through wholesalers, resellers, mass merchants, cataloguers and direct to education institutions
for resale (collectively referred to as "resellers"). In addition, in November 1997 the Company began selling many of its products directly to
end users in the U.S. through the Company's on-line store. Many of the Company's significant resellers operate on narrow product margins.
Most such resellers also distribute products from competing manufacturers. The Company's business and financial results could be adversely
affected if the financial condition of these resellers weakened, or if resellers within consumer channels were to decide not to continue to
distribute the Company's products, or if uncertainty regarding demand for the Company's products causes resellers to reduce their ordering and
marketing of the Company's products.
Further information regarding risks associated with Marketing and Distribution may be found in Part I, Item 1 of this Form 10-K under the
heading "Markets and Distribution," which information is hereby incorporated by reference.
EURO CONVERSION
On January 1, 1999, eleven of the fifteen member countries of the European Union are scheduled to adopt the Euro as their common legal
currency and establish fixed conversion rates between their existing sovereign currencies and the Euro. The Euro will then trade on currency
exchanges and be available for non-cash transactions. A three year transition period is expected during which transactions can be made in the
old currencies.
The Company is taking steps to evaluate internal system capabilities, review the ability of financial institution vendors to support Euro
transactions, and examine current marketing and pricing policies and strategies in light of the Euro conversion. The cost of this effort is not
expected to have a material adverse effect on the Company's results of operations or financial condition. There can be no assurance, however,
that all issues related to the Euro conversion have been identified and that any additional issues would not have a material effect on the
Company's results of operations or financial condition. The conversion to the Euro may have competitive implications on the Company's
pricing and marketing strategies, the impact of which are not known at this time. Additionally, the Company is at risk to the extent its principal
European suppliers and customers are unable to deal effectively with the impact of the Euro conversion. The Company has not yet completed
its evaluation of the impact of the Euro conversion on its functional currency designations.
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