BMW 2001 Annual Report Download - page 117
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3
Driving innovation: thinking along new lines is the prerequisite for progress.
What is needed are innovations that provide benefit and pleasure to our
customers. Only ongoing development secures the outstanding position of
the BMW Group. The challenge is to ask the right questions more quickly,
to have the right ideas sooner, and to reach the right results earlier. This is
essential on all levels in the interest of better products, more intelligent
processes, more agile organisational structures, and sustainable economical
operation. These are the crucial prerequisites for ongoing profitable growth
and, accordingly, for a leading position in the global automotive industry.