BMW 2001 Annual Report Download - page 120
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The BMW 1 Series will enter the market in 2004 as a premium model in the
lower midrange segment, introducing the sheer driving pleasure typical of BMW
as the only car in its range with standard drive. Launching the X3, we will have
a small Sports Activity Vehicle following the philosophy of the X5, expanding
the X family. The new BMW 6 Series will continue our heritage of sporting and
elegant high-performance coupés with a high prestige value from the year 2004
and there are also plans for a 6 Series convertible in this model range.
This product offensive will increase the number of cars the BMW Group de-
livers to customers by more than one-third up to the year 2006. To provide the
capacities required for this growth, we will invest approximately euro 16 billion.
above all in the expansion of our production network, and spend another euro
10 billion on research and development.
Our first and foremost objective is profitable growth. Since we do not see
growth alone as a purpose in itself, and since size alone is not the benchmark
we apply, the crucial point is the profit contributions we achieve in our current
business and how much we are able to invest in our future. Whoever wants to
grow profitably must look constantly for innovation not only in product develop-
ment. Rather, a premium offer constitutes an extensive promise of performance
to us. And good ideas alone are not enough an equally decisive point is the
6
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