BMW 2001 Annual Report Download - page 14

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13
lion, a 13.1% increase over the previous year. In ad-
dition to the increased number of cars delivered and
the regional mix, the increase is also attributable to
the continuing trend towards more fully equipped
cars and higher powered engines.
For the first time, the BMW Motorcycles seg-
ment achieved revenues in 2001 in excess of one
billion euros. Revenues were 14.1% up on the previ-
ous year to euro 1,059 million.
Revenues of the Financial Services segment
decreased to euro 7,514 million, 12.4% below the
level achieved in the previous year. This is due to
the restructuring of the leasing business in Germany.
Continuing product and market offensive
The BMW Group continued to drive forward its
product and market offensive in the year 2001.The
new 3 Series compact, the M3 convertible, the
BMW 3 Series model update and the X5 4.6is were
all successfully introduced into the worldwide mar-
ket and the new BMW 7 Series was launched in
Europe. In the second half of 2001, sales of the MINI
One and MINI Cooper started with great success,
initially in Great Britain, and then, from September, in
the rest of Europe.
This portfolio makes the BMW Group the only
multi-brand car manufacturer in the world pursuing a
consistent premium product strategy. This orienta-
tion is one of the reasons why the BMW Group is
largely unaffected by the difficult economic situation
in the international markets.
BMW Group: Germany remains the most
important market
In terms of sales volume, Germany remained the
largest market for the BMW Group. Delivering
240,910 BMW brand cars and 4,938 MINI brand
cars to customers, the Group was able to maintain
its prior year level against a general decline in the
market as a whole.
Deliveries of BMWs to other western European
countries increased by 20,136 (+7.5%) to 288,238
units. In addition to this were sales of 19,812 MINI
brand cars. The BMW Group recorded volume
growth in nearly all European markets, particularly
Great Britain with an increase of 17.4% to 80,228
BMW brand cars and, in just six months after the
start of sales, 10,643 MINI brand cars. Volume
growth in France, Italy, Spain and Switzerland also
contributed to the strong performance of the BMW
Group in 2001.
BMW Group  key automobile markets 2001
as a percentage of sales volume
Germany
USA
Great Britain
Italy
France
Japan
Other
10.0
5.4
4.1
4.0
27.1 23.5
25.9
BMW Group Deliveries of automobiles*by region and market
in 1,000 units
300
250
200
150
100
50
Rest of Europe
Germany
North America
Asia/Oceania
Other Markets
98
223.1
99
240.0
00
268.1
01
308.0
70.5 83.8
42.3
28.8
240.6 225.8
139.3
68.6
164.0
33.1
200.4
80.0
249.8
29.0
245.8
97
*adjusted for Rover/ Land Rover
205.8
82.4
29.2
129.6
228.1 237.5
The BMW Group has adopted International
Accounting Standards ( IAS) for financial reporting
in 2001. All disclosures in the Group Management
Report for 2001 and for the previous year have been
presented on an IAS basis.