BMW 2001 Annual Report Download - page 29
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001 BMW Group in figures
004 Report of the Supervisory Board
008 Supervisory Board
011 Board of Management
012 Group Management Report
029 BMW Stock
033 Group Financial Statements
098 BMW AG Financial Statements
104 BMW Group Annual Comparison
106 BMW Group Locations
108 Glossary
112 Index
28
IT risks
In information technology, the BMW Group under-
takes various measures through employees, organi-
sational procedures, applications, systems and net-
works in order to protect itself from unauthorised
access or misuse of data.
Internal rules for handling data and for the se-
cure use of information systems apply throughout
the Group.
Amongst the technical measures taken are the
standard activities such as the use of virus scanners,
firewall systems and access controls at operating
system level and partly at application level. These
measures serve to protect confidentiality, integrity
and authenticity.
Since mid-2001 the Group has been working
on a Public Key Infrastructure (PKI), which will further
increase the level of security at BMW Group. Every
employee with IT access already has a electronic
chip on his/her company identification badge which
permits authentication, digital signature and encryp-
tion.
Outlook: premium segments to perform better
than the market as a whole in 2002
The BMW Group forecasts that overall demand for
cars will decrease in 2002 due to the subdued eco-
nomic climate in the world. An economic recovery
should commence in the second half of the year,
starting in the USA.
In 2002, the automobile market will again see
a distinction between the mass and premium seg-
ments. The BMW Group currently forecasts a some-
what weaker performance for the mass market. The
strong demand seen in recent years for premium
cars however, will continue to rise.
The BMW Group in 2002
The BMW Group is confident that it will be able to
maintain growth and continue to perform success-
fully in 2002. The product and market offensive will
be continued in 2002 as planned. The new BMW 7
Series will play an important role in this respect, be-
ing launched in Great Britain and in markets outside
Europe at the start of 2002. The new 7 Series will
convincingly continue the worldwide success of its
predecessor.
Under the motto MINI goes global, the MINI
brand will be launched on the markets outside
Europe in 2002 and thus make an important contri-
bution to the growth of the BMW Group.