BMW 2008 Annual Report Download - page 34

35 Group Management Report
Fleet fuel consumption drastically reduced
The BMW Group has been working intensively for years
to reduce its fleet’s overall fuel consumption. Efficient
Dynamics was adopted as many as eight years ago as an
all-embracing development strategy. Efficient Dynamics
is an innovation package designed to boost fuel economy
and reduce CO

emissions. It includes highly efficient
petrol and diesel engines, lightweight construction,
im-
proved aerodynamics and a sophisticated energy manage-
ment
system that includes Auto Start Stop and Brake
Energy Regeneration functions. These innovations are
helping the BMW Group to reduce the fuel consumption
of its new cars by up to   compared to the relevant
predecessor models. Efficient Dynamics is a global strategy
across all models and therefore brings benefits not only
for individual niche models but for the entire fleet.
Since the beginning of , the emissions of  BMW
Group
models are a maximum of  grams of CO per kilo-
metre driven. This has resulted in the BMW Group reduc-
ing CO emissions of new cars sold in Europe (EU-) by
almost   between  and . The BMW Group has
therefore met its targets under the ACEA voluntary com-
mitment. In fact, the BMW Group’s voluntary commitment
to reduce the fuel consumption of its EU fleet (EU-) from
 to  by   has already been surpassed by nearly
  . CO

emissions of newly registered cars in Europe
(EU-) in  stood at  grams CO

per kilometre driven.
The BMW 118 d received the international World Green
Car of the Year Award in the USA in . Studies made in
the United Kingdom and the USA highlight the extent to
which Efficient Dynamics reduces fleet fuel consumption
overall. An analysis published by the Clean Green Cars in-
ternet service in the United Kingdom showed that the CO
emissions of newly registered BMW brand cars sold in the
first half of  were .  lower than those sold in the
corresponding period one
year earlier. The BMW Group
thus made more progress in
reducing the CO emissions
of its fleet than any other manufacturer. The latest Environ-
mental Defense Report published in the USA in the spring
of  came to a similar conclusion. This independent
study of the fuel consumption of new vehicles sold be-
tween
 and  in the USA points out that the BMW
Group
reduced fleet CO emissions by .  during the
period studied. During the same period, the number of cars
sold by the BMW Group in the USA quadrupled. Thanks
to
this performance, the BMW Group is now undisputed
leader in the rankings for CO emissions reduction.
Numerous models fulfil EU5 and EU6 standards
The BMW Group is also market leader when it comes
to introducing vehicles that comply with the future EU5
emissions standard. By spring , the BMW brand
will be selling  models that fulfil the EU5 emissions
standard. Moreover, the new BMW 330d with optional
BMW BluePerformance technology is the first vehicle
that already (in model year ) complies with the EU6
emissions standard that comes into force from 
onwards.
BMW AdvancedDiesel with BluePerformance was intro-
duced in the USA and Canada in . The first diesel
models have been available to customers in North America
since December . The BMW AdvancedDiesel with
BluePerformance comprises a .-litre straight six-cylinder
engine featuring a variable twin turbo and SCR system
(Selective Catalytic Reduction) with urea injection. This in-
Development of CO emissions of BMW Group cars in Europe (EU-)
(Index:  = ; Basis: fleet consumption of newly registered cars in Europe (EU-) measured on the basis of the New European Driving Cycle in accordance
with the ACEA commitment)
105
100
95
90
85
80
75
70
95 96 97 98 99 00 01 02 03 04 05 06 07 08
*
100.0 101.0 102.4 101.0 98.6 96.7 96.7 92.9 92.9 94.8 90.0 88.6 80.0 73.3
* CO emissions of newly registered cars in Europe for  stood at  grams CO per kilometre driven (EU-) and  grams CO per kilometre driven (EU-).