Ford 2002 Annual Report Download - page 16

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build it.
We’re not just building better vehicles — we’re building a better planet.
Our project to transform the historic Ford Rouge Center into our most
modern facility is a dramatic embodiment of Ford’s commitment to build
vehicles and components in an environmentally conscientious manner,
and to be a good citizen wherever we conduct business.
Rather than creating a new “greenfield” plant, our “brownfield”
renovation of the Rouge minimizes industrial expansion. And we are
caring for the environment in ways that are kind to our bottom line. The
Rouge’s “living roof” of plant life, for instance, will not only help control
water runoff; it will help passively control the building’s temperature,
and dramatically extend roof life.
We’re building wisely in terms of vehicle materials as well. To help
reduce landfill volume, our vehicles use a remarkable amount of
recycled materials— from computer cases (recycled into vehicle
grilles), to blue jeans (used as a component of under-hood insulation),
to metals, to tires.
We don’t keep these facts to ourselves. Studies show that, all other
things being equal, customers prefer to deal with a company that is a
good corporate citizen, so we continually strive to be that company.
14
All-New Jaguar XJ
The flexible manufacturing system in place at
the Cologne (Germany) Assembly Plant allows
body shop operators, such as Hans Georg,
simply to reprogram computers, welding and
other robots, and change specific tooling to
accommodate model changeovers quickly.
1946
THE WHIZ KIDS
Henry Ford II hires young former U.S. Air Force officers,
nicknamed the Whiz Kids (pictured in the front row),
to revitalize the company.
1945
HENRY FORD II
NAMED PRESIDENT
Henry Ford’s eldest
grandson becomes
president. Henry II’s
brothers, Benson and
William Clay, also
contribute significantly
when they join
the company later.
1943
HENRY FORD
RESUMES
PRESIDENCY
Edsel Ford dies
at age 49;
Henry Ford
resumes the
presidency of Ford Motor
Company through the end of
World War II.