Ford 2002 Annual Report Download - page 24

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love it.
The Ford blue oval is one of the world’s best-recognized trademarks.
Our Ford brand has come to represent value, reliability and trustwor-
thiness to millions of customers all over the world. It’s the brand that
many people associate with the milestones of their lives: graduations,
honeymoons, and bringing their firstborn home from the hospital. It’s
a brand that many people identify as their very first car or truck—as
well as their current one.
That is why today, 100 years after the founding of Ford Motor Company
and 95 years after the production of the first ModelT, we place such
emphasis on the brand that bears our founder’s name. All of our brands
are important to Ford Motor Company, and are well loved and well
known by people in all walks of life.
We use that customer loyalty daily to help bolster our business. It’s a
large part of the reason why more people finance their cars and trucks
with Ford Credit, a recognized leader in both customer and dealer
satisfaction. And, to many people around the world, Hertz is synony-
mous with car rental.
The Ford brand is the cornerstone of our business. And caring for all the
people who love our brands — by offering them products, services and
attention that will leave them coming back for more — is how Ford is
going to build on that cornerstone in our second century of business.
The two-seat Mustang GT Concept car features bright Redline
Red paint and a long hood reminiscent of the 1967 models.
It communicates the soul of a Mustang — a classic, cool and
quintessentially American muscle car— but also is a strong
indicator of the next-generation Mustang’s design direction.
22
Ford 427 Concept
1999
BILL FORD
BECOMES
CHAIRMAN.
LEV
Ford announces that all pickup
trucks will be low emission
vehicles (LEV), starting with
F-Series trucks in the 2000 model
year, adding Ranger for 2001.
LAND ROVER
Ford takes ownership of Land
Rover from the BMW Group.
Ford adds Volvo
to its family of
vehicles for its
quality, safety
and care for the
environment.
2000
CAR OF THE YEAR
Ford Focus is the first vehicle to
receive both North American Car
of the Year and European Car of
the Year awards in the same year.