Ford 2002 Annual Report Download - page 26

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24
A global overview
AUTOMOTIVE CORE BRANDS PREMIER AUTOMOTIVE GROUP
Primary
Brands
Dealers,
Customers
and
Competitors
2002
Highlights
Customer
Assistance
New
Products/
Services for
2002/2003
Approximately 13,000
dealers worldwide
137 markets
worldwide
Major competitors:
DaimlerChrysler,
Fiat, General Motors,
Honda, Nissan,
Toyota, Volkswagen,
Hyundai/Kia
Major customers:
Hewlett-Packard, Phillip
Morris International,
GlaxoSmithKline,
Astra Merck, CNF
Logistics, GE, Budget,
other commercial
accounts, governments,
and millions of
individuals
5,457,445 vehicle retail
sales worldwide
Sales mix:
62% North America
29% Europe
5% Asia-Pacific
3% South America
1% Rest-of-World
www.fordvehicles.com
1-800-392-3673
E-mail form at:
www.ford.com
Streetka
Sportka
Focus C-MAX Concept
Everest
Falcon
Bantam
EcoSport
2,141 dealers
worldwide
15 markets
worldwide
Major competitors:
DaimlerChrysler,
General Motors,
Honda, Nissan,
Toyota, Volkswagen
Major customers:
McDonald’s, Hertz,
Budget, Hewlett-
Packard, CNA, GE,
other commercial
accounts, and
thousands of
individuals
274,875 vehicle retail
sales worldwide
Sales mix:
98% North America
2% Rest-of-World
www.mercuryvehicles.com
1-800-521-4040
E-mail form at:
www.ford.com
Monterey
Marauder
6,131 dealers
worldwide
145 markets
worldwide
Major competitors:
Toyota, Nissan,
Honda, Mitsubishi,
General Motors,
DaimlerChrysler,
Volkswagen
Major customers:
Sekisui House,
LDS Church,
AstraZeneca, Hertz,
other commercial
vehicle accounts,
and thousands
of individuals
964,800 vehicle retail
sales worldwide**
Sales mix:
39% Asia-Pacific
36% North America
20% Europe
5% Rest-of-World
www.mazdausa.com
1-800-222-5500
International contact:
Mazda Motor Corporation
Hiroshima, Japan
001-81-82-282-11 11
customerassistance@
mazdausa.com
100 dealers
worldwide
25 markets
worldwide
Major competitors:
Lamborghini,
Ferrari, Porsche
Major customers:
individuals
1,551 vehicle retail
sales worldwide
Sales mix:
30% North America
30% Europe
30% UK
10% Rest-of-World
www.astonmartin.com
+44 1908 610620
E-mail: enquiry@
astonmartin.com
AMV8 Vantage Concept
DB AR1
Opening of new
production facility
at Gaydon, Warwickshire
787 dealers
worldwide
66 markets
worldwide
Major competitors:
DaimlerChrysler
(Mercedes), BMW,
Toyota (Lexus),
Porsche
Major customers:
Johnson & Johnson,
GE, BP, Hertz, other
commercial accounts,
and thousands of
individuals
130,330 vehicle
retail sales
worldwide
Sales mix:
50% North America
41% Europe
7% Asia-Pacific
2% Rest-of-World
www.jaguar.com
1-800-452-4827
E-mail:
jaguarowner@jaguar.com
1,561 dealers
worldwide
38 markets
worldwide
Major competitors:
General Motors,
DaimlerChrysler,
Toyota, Nissan,
Honda, BMW
Major customers:
Hertz, Budget,
Hewlett-Packard,
CNA, Carey Limousine,
Boston Coach, other
commercial
accounts, and
thousands of
individuals
159,651 vehicle
retail sales
worldwide
Sales mix:
99% North America
1% Rest-of-World
www.lincolnvehicles.com
1-800-521-4140
E-mail form at:
www.ford.com
** As an unconsolidated subsidiary, Mazda sales are not consolidated into Ford Motor Company vehicle unit sales. Only vehicles built by Ford for Mazda are included in total Ford vehicle unit sales summaries.
Aviator
Navigator
LS
Town Car
MAZDA6/Atenza
Mazda RX-8
MAZDA2/Demio
MAZDASPEED
XJ Saloon