Ford 2002 Annual Report Download - page 22

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love it.
“A million of anything is a great many.”
That was the entire text of the speech Henry Ford made in 1915 at
the banquet honoring production of the one millionth Ford automobile.
Today, Ford has made, sold, and been admired for “a great many” of
a great many things.
Consider… in 2002 alone, we celebrated the five millionth Ford Taurus,
the six millionth Ford Explorer, and the 150 millionth Ford-brand vehicle.
In 2002, Jaguar had its fifth record-breaking sales year in a row. And later
in 2003, Ford Motor Company will manufacture its 300 millionth vehicle.
Ford products are well-loved. Pick one — from the Ford Model T to Ford
F-150, or the Jaguar XKE to the Land Rover Defender—and you will
find bodies of enthusiasts devoted to the study and preservation of the
company’s vehicles. We are proud to create products that have become
central to so many people’s lifestyles.
And Ford performance is a veritable world unto itself, with legions
of fans supporting Ford Focus in World Rally competition, Jaguar in
Formula One racing, and the NASCAR Winston Cup, where Ford
won seven of the top 10 places in 2002.
The all-new 2004 Ford F-150 pickup creates a bold first
impression as it extends Ford’s tradition as America’s Tough
Truck leader. The F-150 Lariat (pictured) is one of five distinct
series, each with new attributes, comfort and capability
created to meet the needs of key customer segments.
20
Land Rover Freelander SE3
1987
Ford acquires a
majority interest
in Aston Martin
Lagonda, Ltd., the
famous British
maker of prestigious
automobiles.
Ford acquires a
stake in Hertz
Rental Car
Company, and
makes Hertz a
wholly-owned
subsidiary in
1994.
1985
FORD TAURUS AND MERCURY SABLE DEBUT
The Taurus, with its revolutionary aero-
dynamic styling, goes on to be the best-
selling U.S. car from 1992 to 1996.
1981
NORTH AMERICAN ESCORT
Designed to be a “world car,” the ’81
Ford Escort becomes an immediate
success.
UAW-FORD
AGREEMENT
Ford and UAW
reach a historic
agreement
encompassing
innovative labor-
management
concepts.
1982