Ford 2014 Annual Report Download - page 39

Download and view the complete annual report

Please find page 39 of the 2014 Ford annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 200

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123
  • 124
  • 125
  • 126
  • 127
  • 128
  • 129
  • 130
  • 131
  • 132
  • 133
  • 134
  • 135
  • 136
  • 137
  • 138
  • 139
  • 140
  • 141
  • 142
  • 143
  • 144
  • 145
  • 146
  • 147
  • 148
  • 149
  • 150
  • 151
  • 152
  • 153
  • 154
  • 155
  • 156
  • 157
  • 158
  • 159
  • 160
  • 161
  • 162
  • 163
  • 164
  • 165
  • 166
  • 167
  • 168
  • 169
  • 170
  • 171
  • 172
  • 173
  • 174
  • 175
  • 176
  • 177
  • 178
  • 179
  • 180
  • 181
  • 182
  • 183
  • 184
  • 185
  • 186
  • 187
  • 188
  • 189
  • 190
  • 191
  • 192
  • 193
  • 194
  • 195
  • 196
  • 197
  • 198
  • 199
  • 200

Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations (Continued)
Our One Ford global product development process utilizes global platforms to deliver customer-focused programs
rapidly and efficiently across global markets. We continue to make progress on our commitment to consolidate platforms.
We now have 12 global platforms, and we are on track to have nine global platforms in 2016, with almost 100% of our
global vehicle volume coming off the nine global platforms. We are able to reinvest the savings resulting from of our
platform consolidation back into product development to introduce more products at a faster product cadence; our
cumulative refresh rate for the 2015 to 2019 period is expected to be the best in the industry. Over 50% of our global
volume in 2015 will be from vehicles launched in 2014 and 2015. These launches help set up our next stage of growth,
and this will drive revenue and profit growth.
We have made substantial progress recently with the quality of our vehicles. Our latest “Things Gone Wrong” data
shows that our quality is back on track in North America and South America, and is at best-ever levels in Europe and Asia
Pacific. Areas such as infotainment, transmissions, and interiors have shown significant improvement as a result of
focusing our effort to close the gap versus industry averages. We also are working to improve our Global Product
Development System to ensure the process improvements we make flow through to more robust launches, less
downstream changes, improved timing, and eventually further improve our quality. As a result of these efforts and the
migration to our high quality global platforms, customer satisfaction is trending up across all regions.
• Have bold, emotive exterior designs
• Are great to drive
• Are great to sit in (second home comfort, convenience, exceptional quietness)
• Provide fuel economy as a reason to buy
• Are instantly recognizable in look, sound, and feel
• Provide exceptional value and quality
33