Ford 2014 Annual Report Download - page 41
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Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations (Continued)
We are always looking ahead and developing affordable, accessible solutions to help meet the needs of future
transportation. Our Blueprint for Mobility, announced in 2012, set near-, mid- and long-term goals for solutions to the
challenges facing mobility systems now and in the future as the world becomes more populated and urbanized. It
highlights our thinking about what transportation will look like in 2025 and beyond, and identifies the types of technologies,
business models, products, and partnerships needed to get us there.
In the near-term, we are bringing together partners and communities to think beyond the vehicles. We are
researching technology and using human ingenuity to locate open parking spaces in crowded cities; make car-sharing
easier; move vehicles across cities with remote control; use vehicles and bicycles to gather information about traffic and
parking conditions; and even help make health care more accessible in rural areas. In the mid-term, we are targeting
additional semi-autonomous driving technologies and the emergence of integrated networks. In the long-term, the
landscape could look radically different. Connected traffic networks and smart vehicles capable of automated navigation
are likely to bring about new business models and contribute to improved personal mobility.
We are advancing the development of semi-autonomous technologies that have the potential to make driving safer,
provide a more convenient driving experience, and ease traffic congestion. We are already manufacturing and selling
vehicles with driver-assist technologies, such as:
Pre-Collision Assist with Pedestrian Detection – uses a camera and radar to help reduce the severity of, or even
eliminate, some frontal collisions involving vehicles and pedestrians. The pre-collision assist helps drivers avoid
frontal collisions with other vehicles at all speeds, while Pedestrian Detection helps drivers avoid pedestrians at
lower speeds.
Active Park Assist – uses ultrasonic sensors and electric power-assisted steering to help drivers parallel park.
The sensors measure the gap between two vehicles to determine if there is enough room for the vehicle. After
confirming the vehicle can fit, the vehicle automatically steers into the space, while the driver operates the
accelerator and brake pedals.
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