Ford 2014 Annual Report Download - page 61

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Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations (Continued)
North America Segment. The following two charts detail the key metrics and the change in 2013 pre-tax results
compared with 2012 by causal factor.
As shown above, North America’s full-year wholesale volume and revenue both improved 11% compared with 2012.
Operating margin was 9.9%, 0.5 percentage points lower than a year ago, while pre-tax profit was $8.8 billion, up about
$400 million.
For the full year, total U.S. market share was up 0.5 percentage points, more than explained by F-Series and Fusion,
and U.S. retail share of retail industry was up 0.4 percentage points, more than explained by F-Series, Escape, and
Fusion.
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