GE 2015 Annual Report Download - page 36

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Reshaping GE as a Digital Industrial Company
+
UPTIME +
EFFICIENCY
+
GROWTH
+
SAFETY +
CAPACITY
+
MARGINS
+
REVENUES
A UNIFIED
CORPORATE
ORGANIZATION
Consolidating existing
digital functions into a
new organization
CUSTOMER SHAREOWNER
1. For an explanation of GE Digital’s reporting,
see Other Terms Used by GE on page 24.
DEDICATED DIGITAL
RESOURCES AT
EACH BUSINESS
Appointing Chief Digital
Officers in each business
who report jointly to the
business CEO & to GE’s
Chief Digital Officer
and who have digital
resources focused on
each phase of the
product life cycle
NEW 2015
“GE undertook a major reorganization
to create a unified digital business
within the company called GE Digital.”
Bill Ruh
SVP, Chief Digital Officer,
appointed September 2015
Digital
How We Use the GE Store to Win
Key Differentiators for GE
+
RETURNS
PRODUCT
MANAGEMENT
INFORMATION
TECHNOLOGY
COMMERCIAL
SOFTWARE
ENGINEERING GE
Digital
HEADQUARTERED IN
SAN RAMON, CA
DIGITAL THREAD
COST PRODUCTIVITY
$500M
(2016 goal)
2014 $4B
2015 $5B
2016
(goal)
++
DIGITAL REVENUES1
“We plan to grow
GE Digital from $5B
revenues in 2015 to
~$15B revenues by 2020”
— Jeff Immelt
CORPORATE &
BUSINESSES
ACCOUNTABLE TO
SHARED METRICS
TO DRIVE DIGITAL
SALES
CREATE
CUSTOMER & SHAREOWNER
VALUE
OPERATING
PLANS
INCENTIVE
COMPENSATION
PLANS
8 GE 2015 FORM 10-K