GE 2015 Annual Report Download - page 86

MD&A SEGMENT OPERATIONS | APPLIANCES & LIGHTING
58 GE 2015 FORM 10-K
APPLIANCES & LIGHTING
BUSINESS OVERVIEW
Leaders: Chip Blankenship &
Maryrose Sylvester Headquarters & Operations
x President & CEO, Appliances
x Over 20 years of service with General
Electric
x President & CEO, Lighting
x Over 25 years of service with General
Electric
x 7% of segment revenues in 2015
x 8% of industrial segment revenues
x 4% of industrial segment profit
x Appliances HQ: Louisville, KY
x Lighting HQ: East Cleveland, OH
x Serving customers in 100+ countries
x Employees: approximately 24,000
Products & Services
Appliances & Lighting products, such as major appliances and a subset of lighting products, are primarily directed
to consumer applications, while other lighting products are directed towards commercial and industrial
applications. We also invest in the development of differentiated, premium products such as energy efficient
solutions for both consumers and businesses.
x Appliances ± sells and services major home appliances including refrigerators, freezers, electric and gas ranges, cooktops,
dishwashers, clothes washers and dryers, microwave ovens, room air conditioners, residential water systems for filtration,
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and Hotpoint®. We also manufacture certain products and source finished product and component parts from third-party global
manufacturers. A large portion of appliances sales is through a variety of retail outlets for replacement of installed units. Residential
building contractors installing units in new construction is the second major U.S. channel. We offer one of the largest original
equipment manufacturer (OEM) service organizations in the appliances industry, providing in-home repair and aftermarket parts.
x Lighting ± manufactures, sources and sells a variety of energy-efficient solutions for commercial, industrial, municipal and
consumer applications across the globe, utilizing light-emitting diode (LED), fluorescent, halogen and high-intensity discharge (HID)
technologies. In addition to growing our LED breadth, the business is focused on building lighting connected by state-of-the-art
software that will unleash a whole new potential for how we light our world. The business sells products under the reveal® and
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commercial brands. GE Lighting offers a full range of solutions and services to outfit entire properties with lighting, from ceilings,
parking lots, signage, displays, roadways, sports arenas and other areas.
Competition & Regulation
Cost control, including productivity, is key in the highly competitive marketplace in which Appliances & Lighting competes. GE Lighting
operates in a complex, global marketplace. Energy regulations impacting traditional lighting technologies are moving demand to
energy-saving products that last longer and cost less to operate over time. Evolving these technologies, as well as cost control, is key in
the global arena in which the business operates.
58 GE 2015 FORM 10-K