HP 2010 Annual Report Download - page 13

Application Services. Applications services help clients revitalize and manage their applications
assets through flexible, project-based, consulting services and longer-term outsourcing contracts. These
full life cycle services encompass application development, testing, modernization, system integration,
maintenance and management. Applications projects open doors to new infrastructure technology
outsourcing and business process outsourcing opportunities and represent attractive cross-selling
opportunities to current HP clients.
Business Process Outsourcing. Business process outsourcing is powered by a platform of underlying
infrastructure technology, applications and standardized methodologies and is supplemented by IT
experience and in-depth, industry-specific knowledge. These services encompass both industry-specific
and cross-industry solutions. Our cross-industry solutions include a broad array of enterprise shared
services, customer relationship management services, financial process management services and
administrative services.
Enterprise Storage and Servers
The server market continues to shift towards standards-based architectures as proprietary hardware
and operating systems are replaced by industry standard server platforms that typically offer compelling
price and performance advantages by leveraging standards-based operating systems and microprocessor
designs. At the same time, critical business functions continue to demand scalability and reliability. By
providing a broad portfolio of storage and server solutions, ESS aims to optimize the combined product
solutions required by different customers and provide solutions for a wide range of operating
environments, spanning both the enterprise and the SMB markets. ESS provides storage and server
products in a number of categories.
Industry Standard Servers. Industry standard servers include primarily entry-level and mid-range
ProLiant servers, which run primarily Windows↧, Linux and Novell operating systems and leverage Intel
Corporation (‘‘Intel’’) and Advanced Micro Devices (‘‘AMD’’) processors. The business spans a range
of product lines that include pedestal-tower servers, density-optimized rack servers and HP’s
BladeSystem family of server blades. In fiscal 2010, HP’s industry standard server business continued to
lead the industry in terms of units shipped and revenue. HP also has a leadership position in server
blades, the fastest growing segment of the market.
Business Critical Systems. Business Critical Systems include HP Integrity servers based on the
Intel↧ Itanium↧-based processor that run HP-UX, Windows and OpenVMS operating systems, as well
as fault-tolerant HP Integrity NonStop solutions. Business Critical Systems also include HP’s scale-up
x86 ProLiant servers with more than four processors. In addition, HP continues to support the HP9000
servers and HP AlphaServers with compelling offers available to upgrade these legacy systems to
current HP Integrity systems. During 2010, we introduced new Integrity blade servers and the
Superdome 2 server solution based on the BladeSystem architecture.
Storage. HP’s StorageWorks offerings include entry-level, mid-range and high-end arrays, storage
area networks, network attached storage, storage management software and virtualization technologies,
as well as StoreOnce data deduplication solutions, tape drives, tape libraries and optical archival
storage.
HP Software
HP Software is a leading provider of enterprise and service-provider software and services. Our
portfolio consists of:
Enterprise IT management software. Enterprise IT management solutions, including support and
professional services, allow customers to manage IT infrastructure, operations, applications, IT services,
and business processes. These solutions also include tools to automate data center operations and IT
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