Loreal 2014 Annual Report Download - page 30

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A NEW STRATEGIC CHAPTER
FOR THE DIVISION
With the acquisition of DECLÉOR and CARITA,
the Professional Products Division is now present
inall professional beauty categories: haircare,
nailbeauty and skincare. As the long-established
leader in professional haircare
(1), we outperformed
the market once again this year. We have
adifferentiated strategy tailored to each geographic
region: inspiring customers and restoring
momentum in mature markets; and promoting
professional beauty in the New Markets.
Education,extending our distribution network
andmaking our brands more attractive
areourthree main growth drivers.
AN VERHULST-SANTOS
PRESIDENT PROFESSIONAL PRODUCTS DIVISION
PRODUCTS
PROFESSIONAL
STRATEGIC FOCUSES IN 2014
HOLISTIC BEAUTY: The Division’s portfolio covers the
whole range of beauty professions. This is a tremendous
growth opportunity, especially in markets where con-
sumers are increasingly seeking a holistic approach to
beauty.
NEW MARKETS: In these geographic zones, which hold
the promise of future growth, the main challenges are
professionalisation, in order to promote the beauty
professions; and the creation of strong partnerships
with hairdressers to extend our distribution network.
EDUCATION: Training for beauty professions is the
Division’s key growth driver, and provides essential sup-
port for market development. In 2014, more than 3.5
million beauty professionals were in contact with our
education teams.
L’ORÉAL PROFESSIONNEL | KÉRASTASE
REDKEN | MATRIX | PUREOLOGY
DECLÉOR | SHU UEMURA ART OF HAIR
ESSIE | CARITA | MIZANI
+2.6%
PROFESSIONAL
PRODUCTS DIVISION
SALES GROWTH
(2)
+2.7%
L’ORÉAL PROFESSIONNEL
SALES GROWTH
(2)
s WATCH THE VIDEO INTERVIEW
by scanning this page with
the L’Oréal Finance app (1) Source: Kline study “Salon Hair Care: World Market Analysis and
Opportunities”, July 2014. (2) Like-for-like.