Loreal 2014 Annual Report Download - page 37

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2
9
SCIENTIFIC STUDIES SUPPORT
THE EFFICACY OF
THE LA ROCHE-POSAY
ANTI-POLLUTION
ROUTINE
1
At +14.5%(1), LA ROCHE-POSAY achieved a fifth
year of double-digit growth and proved itself to
be an important growth driver for the Active
Cosmetics Division. At the heart of the brand’s
performance, the launches of Lipikar Baume AP+
and Effaclar Duo [+] illustrate its high scientific
and clinical standards.
LA ROCHE-POSAY posted double-digit growth in
2014 in all geographic zones, reflecting the suc-
cessful internationalisation of its business model.
In China for example, the brand has established
itself thanks to its dermatological expertise in the
field of pollution, a key issue for Chinese consumers.
LA ROCHE-POSAY offers them a routine featuring
three flagship products, whose efficacy has been
confirmed by the findings of nine scientific
studies.
True to its mission statement – “A better life for
sensitive skin” – LA ROCHE-POSAY launched the
Lipikar Families programme in September 2014,
to provide effective support for people with
atopic skin and their families. Selected by partner
dermatologists, they receive a year’s supply of
Lipikar products, benefit from direct advice from
dermatologists and are given access to a digital
community platform.
(1) Like-for-like.
1
EFFACLAR DUO [+]
Its anti imperfection benefits
were positively evaluated by
Asian consumers, who are the
most demanding in this field.
2
INTERNATIONALISATION
The LA ROCHE-POSAY
business model, based on
high scientific and clinical
standards, is being rolled
out successfully in all
geographic zones.
s VIEW THE ARTICLE: VICHY SUPPORTS WOMEN
by scanning this page with the L’Oréal Finance app
Global success for
LA ROCHE-POSAY
35
34