Loreal 2014 Annual Report Download - page 47

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Please find page 47 of the 2014 Loreal annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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SOLUTIONS FOR EVERYONE
To ensure the global success of these new beauty
rituals, L’Oréal relies on its in-depth knowledge of
consumers and the physiology of skin and hair,
built up through the years and enriched by
ethnological and sociological studies conducted
through the regional innovation hubs. For example,
a study on the perception of hair oils completed
in2014 in four countries shed crucial light on
consumer expectations as related to hair type and
relationship with the product(1). It highlighted the
opportunities and challenges L’Oréal Research will
face as it sets out to address these expectations.
This constant dialogue between science
andconsumers will lead to the beauty products
oftomorrow.
(1) Study conducted in April and May 2014 in the US, Brazil, UK and Italy.
80 OILS ASSESSED BY
L’ORÉAL APPLIED RESEARCH
To deepen scientific understanding of the
benefits oils provide, L’Oréal’s applied Research
teams created a company-wide platform.
80 oils, mostly natural in origin, have been
studied in detail, with more than 10,000 pieces
of information recorded ontheir physical and
chemical properties: absorption, coolness,
viscosity, lightness, softness, etc. Depending on
the desired results – visual, biological,
mechanical, sensorial – oils are combined with
one another or with specific active ingredients
to offer consumers new products that are both
effective and apleasure for the senses. The
platform acts asa tool kit that enables L’Oréal
to anticipate and respond to the expectations
ofeach consumer.
1 L’Oréal researchers have analysed and studied
thephysical and chemical properties of 80 different oils.
2 SHU UEMURA’s make-up removing oils are renowned
fortheir cleansing and moisturising properties.
3 Six rare flower oil micro-extracts are at the heart of the
Elvive Extraordinary Oil range.
1
s LISTEN TO THE AUDIOCAST ON THE GLOBAL SUCCESS OF OILS
by scanning this page with the L’Oréal Finance app
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