Loreal 2014 Annual Report Download - page 35

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New expertise,
new
formulations
In 2014, three major scientific advances high-
lighted the Active Cosmetics Division’s expertise
in dermocosmetics.
With Lipikar Baume AP+, LA ROCHE-POSAY has
achieved a breakthrough in the field of skin al-
lergies. Thanks to the discoveries made by
L’Oréal Research in the microbiome field (see
page 43), the brand has moved into a new
high-potential area of cosmetics. For dry skin
with atopic tendency, Lipikar Baume AP+ helps
to restore the microbiome balance and diversity.
This innovative approach prevents and spaces
out flare-ups.
With its Liftactiv franchise, European anti-ageing
market leader (1), VICHY offered a new approach
to skin ageing in 2014 by focusing on the signs of
age that appear during the day. Launched in
September, Liftactiv Supreme targets this daily
ageing process by using a continuous correc-
tion formula over the course of a day and in the
longer term. The formula, inspired by blur tech-
nology, meets women’s expectations for results
visible immediately after application.
SKINCEUTICALS, a pioneer in cosmeceuticals(2),
has opened up a new technological approach
to antioxidants with Resveratrol B E. It is the first
time such a high concentration of pure, stabil-
ised resveratrol has been used in a cosmetics
product. This innovation has strengthened the
brand’s expertise and scientific positioning.
Resveratrol B E night concentrate, which comple-
ments the brand’s daily care products, is also a
promising growth relay for SKINCEUTICALS.
(1) Source: IMS Health, Pharmatrend Europe, anti-ageing market
in 8 European countries (France, Italy, Germany, Spain, Belgium,
Netherlands, Austria and Switzerland), CMA November 2014, in
value and volume. (2) The word “cosmeceuticals” is created from
cosmetics and pharmaceuticals.
1
LIPIKAR
BAUME AP+ BY
LA ROCHE-POSAY
More than just a
calming cream,
it spaces out severe
dryness flare-ups.
2
RESVERATROL BE
BY SKINCEUTICALS
A night-time antioxidant
concentrate with 1%
pure resveratrol.
3
LIFTACTIV SUPREME
BY VICHY
VICHY acts as
an everyday
partner against
daily ageing.
s WATCH THE VIDEO ON
THE LIPIKAR BAUME AP+ INNOVATION
by scanning this page with
the L’Oréal Finance app
2
3
1
33
32