Loreal 2015 Annual Report Download - page 31

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Read more about the success of L’Oréal Luxe
and its brands in Western Europe.
Good
performance
in Europe
In a European market that saw an upturn,
L’Oréal Luxe made substantial market share gains
in the five main national markets: France, Germany,
United Kingdom, Spain and Italy (1).
(1) Source: L’Oréal 2015 estimates of the worldwide cosmetics market
in net manufacturer prices. Excluding soaps, oral hygiene, razors
and blades. Excluding currency effects.
Urban Decay:
taking the world by storm
In 2015, the brand accelerated worldwide,
driven by the phenomenon of young “beauty junkies”
who are crazy about make-up.
Learn more about URBAN DECAY’S
counters and stores.
The L’Oréal Luxe
digital breakthrough
Check out the Division’s
major digital initiatives
from 2015.
Digital media has
triggered a profound
transformation of
thebrands’ relationship
withconsumers –
onethatis now based
onpersonalisation,
detailed knowledge and
far richer interactions.
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