Loreal 2015 Annual Report Download - page 37

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In a dermocosmetics market that is still dynamic,
the Active Cosmetics Division is once again demon-
strating its worldwide leadership
(1) with growth at
+7.8%
(2). All the Zones and all the brands posted
sales growth. Growth in Latin America, Brazil, Asia
and Africa, Middle East was two-digit, an achieve-
ment matched on every continent by the
LA ROCHE-POSAY brand. In 2015, we launched
some strikingly successful innovations with high
scientific added value, such as Neovadiol by VICHY
and Lipikar Baume AP+ by LA ROCHE-POSAY.
THE CONSUMER QUEST
FOR BEAUTY AND HEALTH
Our growth is driven by the increasing
consumer interest in beauty and health,
reflected in a desire for simplicity, safety
and naturalness; a search for effective
solutions to deal with skin problems
linked to lifestyle, ageing and pollution;
and a vision of health as a lifestyle
choice dependent on expert brands.
STRONG COMMITMENT TO OUR
HEALTHCARE PARTNERS
We are strengthening our partnership
with healthcare professionals. The
Global Summit of Pharmacy Leaders
brought together 300 pharmacists, and
pharmacy and drugstore chains, to offer training
courses designed to develop business in pharma-
cies, and to help them to digitalise and provide
advice and services.
SPECIALISED POINTS OF SALE
ANDDIGITAL ACCELERATION
The Division is also rolling out its multi-channel
approach with its dermacenter concept, which
embodies our modern vision of beauty and health,
focused on providing a quality experience, services
and advice from skincare experts. We are continu-
ing our digital acceleration, both as a tool for in-
creasing recommendations for our brands, and as a
growth driver
via
e-commerce, which accounted for
17.1% of the Division’s growth (3).
The conviction that health is the future of beauty
means we need to be even more respectful of the
beauty and health of the planet and go the extra
mile in the field of responsible development.
(1) Source: L’Oréal 2015 estimates of the worldwide cosmetics market in net
manufacturer prices. Excluding soaps, oral hygiene, razors and blades.
Excluding currency effects. (2) Like-for-like. (3) Including distributor
feedback and L’Oréal estimates. (4) Source: 2015 panels and L’Oréal
estimates.
The Division is once again
demonstrating its worldwide
leadership and reinforcing
itspartnerships with healthcare
professionals
SCAN THIS PAGE
to watch the
interview with
Brigitte Liberman
A pioneer
in dermocosmetics
worldwide
SALES GROWTH
LIKE-FOR-LIKE WORLDWIDE LEADER
IN DERMOCOSMETICS (4) DISTRIBUTORS PRESENT
AT THE GLOBAL SUMMIT
OFPHARMACY LEADERS
300
1ST GROWTH-CONTRIBUTOR
BRAND
No.1
+7.8%
BRIGITTE LIBERMAN
PRESIDENT
ACTIVE COSMETICS
35