McDonalds 2001 Annual Report Download

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McDonald’s
Corporation
2001 Summary
Annual Report

Table of contents

  • Page 1
    McDonald's Corporation 2001 Summary Annual Report

  • Page 2
    ... demanding more variety ...and McDonald's is listening. Our New Tastes Menu-available in Australia, Canada, Hong Kong, Taiwan and the U.S.-is adding excitement and variety for customers through an ongoing rotation of product offerings. Designed to firmly establish McDonald's as a place for variety...

  • Page 3
    .../Pacific, Middle East and Africa Latin America Canada Partner Brands (1) Graph excludes Corporate segment and Partner Brands. (2) Excludes special charges of $378 million. In 2002, we plan to add between 1,300 and 1,400 McDonald's restaurants, as well as open 100 to 150 new restaurants under our...

  • Page 4
    ...the world's best-known companies, including McDonald's, was tested. Clearly, I am disappointed in McDonald's global business performance. I also am deeply concerned about the erosion in total shareholder value that has occurred as a result. Our 2001 performance was hampered by the strong U.S. dollar...

  • Page 5
    ...for our people in every market around the world, as only satisfied employees can deliver the friendly, efficient service customers want and deserve DELIVER EXCEPTIONAL CUSTOMER EXPERIENCES through a combination of great-tasting food, outstanding service, exciting promotions, inviting restaurants and...

  • Page 6
    ... management team is moving quickly to take advantage of improved business conditions. On the other hand, we expect the weak economic conditions in many Asian and Latin American markets to continue for some time. Yet, these countries represent an enormous long-term opportunity for McDonald's, given...

  • Page 7
    ... contributions. Globally, we plan to add between 1,300 and 1,400 McDonald's restaurants in 2002. These plans reflect our intent to be cautious with investments in markets that are experiencing economic difficulties and to increase openings in those markets with attractive near-term opportunities...

  • Page 8
    ... long term. At the same time, we plan to invest prudently. When planning openings, we consider each market's current economic conditions, long-term demographic and lifestyle trends, competitive environment and stage of development, as well as the potential effect on existing McDonald's restaurants...

  • Page 9
    ... for food service in major markets around the world. THE MORE PEOPLE EAT OUT, THE MORE VARIETY THEY WANT. Due to the desire for a greater variety of tastes and experiences, new food categories are emerging-such as "fast casual," which combines quick counter service and value pricing with the menu...

  • Page 10

  • Page 11
    McDonald's is the place for a Big Mac and World Famous Fries ...and a whole lot more.

  • Page 12
    ... soft drinks. And for those who prefer to dine a la carte, we are testing value menus that highlight products, such as cheeseburgers, McChicken sandwiches and soft serve cones, that are available everyday for $1 or less. Currently, such menus are available in more than 4,000 McDonald's restaurants...

  • Page 13
    ... AUSTRALIA VEGGIE SURPRISE INDIA ASIAN McSALAD U.S. BULGOGI BURGER SOUTH KOREA DRUMSTICK McFLURRY U.S. SPICY CHICKEN FILET BURGER CHINA McRIB U.S. McCHICKEN PREMIERE U.K. BERRY CHERRY FRUIT 'N YOGURT PARFAIT U.S. POUTINE CANADA BBQ BACON BIG N' TASTY U.S. SPICY McWINGS HONG KONG CHICKEN...

  • Page 14

  • Page 15
    McDonald's is a trusted friend among kids ...and grown-ups, too.

  • Page 16
    ... Designed to capture McDonald's meal occasions in locations where the sales potential would not support a large, traditional restaurant, McSnack Spot offers a limited selection of McDonald's menu items, as well as snack favorites. TOP RIGHT STRAWBERRY BANANA FRUIT 'N YOGURT PARFAIT This concept...

  • Page 17
    ... under construction. Big Mac sandwiches, Chicken Current plans include converting McNuggets and Happy Meals. a number of restaurants in a During its first year of operatelevision market to McDonald's tion, the McDonald's restaurant in Kokomo, Indiana, which had been with the Diner Inside in order to...

  • Page 18

  • Page 19
    McDonald's serves up great experiences all day long.

  • Page 20
    ..., serving four different meal occasions capital. It also must have the -generate $8.2 million in annual long-term potential to have thousales. That's 60 percent more than sands of restaurants. we would have generated with We think our Partner Brands McDonald's restaurants alone. are best-in-class...

  • Page 21
    ...to slow down and spend more time with loved ones. Boston Market offers fresh, delicious home-style meals - without the hassle of preparation and cleanup.

  • Page 22
    ...than 1,300 restaurants annually. McDONALD'S IS ONE OF THE MOST POWERFUL BRANDS IN THE WORLD. McDonald's is a brand that customers the world over recognize and trust. McDonald's is known as a great place for kids and families; for convenient, hand-held meals; for World Famous Fries and Big Macs; and...

  • Page 23
    ...ne of our key global growth strategies is to deliver exceptional customer experiences through a combination of great-tasting food, outstanding service, exciting promotions, inviting restaurants and reliable value. However, even the very best food, promotions, restaurants and value are meaningless...

  • Page 24
    ...'s meal by swiping electronic devices or credit/debit cards past an electronic reader at a number of McDonald's restaurants around the world. For example, more than 400 restaurants in the Chicago, Illinois, region accept Mobil Speedpasses as a payment method, and many of our restaurants in Australia...

  • Page 25
    ... McDonald's goes to great lengths to ensure that all aspects of our customers' experience, from the food we serve to the toys in our Happy Meals, meet our high-quality and safety standards. To start, we are aligned with world-class suppliers that share our high standards, and our restaurant staffs...

  • Page 26
    ... 200 Ronald McDonald Houses, which provide a home-away-fromhome for families of children with serious illnesses. We are privileged and pleased that we can have a positive impact on the lives of children around the world and that many of our employees, franchisees, joint-venture partners, suppliers...

  • Page 27
    ...Meal; New Tastes Menu; PlayPlace; Pret; Pret A Manger; Pret Cool; Quality, Service, Cleanliness and Value; Quarter Pounder; RMHC; Ronald McDonald; Ronald McDonald Care Mobile; Ronald McDonald House; Ronald McDonald House Charities; Sausage McMuffin; Spicy McWings; The Golden Arches; The Lodge; World...

  • Page 28
    McDonald's Corporation McDonald's Plaza Oak Brook IL 60523 www.mcdonalds.com