McDonalds 2001 Annual Report Download - page 25

McDonald’s was founded on values. The
entire McDonald’s System owes a huge
debt of gratitude to the men and women
who shaped the Company in the early days and
defined who we are and that for which we stand.
We have never lost sight of the foundation they laid.
As a result, Brand McDonald’s has earned the
trust and confidence of people the world over. We
earn the right to that trust each and every day. It is
a fragile—yet priceless—asset. And we are commit-
ted to protecting and nurturing our Brand.
UNWAVERING COMMITMENT
TO SAFETY AND QUALITY
McDonald’s goes to great lengths to ensure that all
aspects of our customers’ experience, from the food
we serve to the toys in our Happy Meals, meet our
high-quality and safety standards.
To start, we are aligned with world-class suppliers
that share our high standards, and our restaurant
staffs around the world are trained in the proper
storage, handling and preparation of our products.
In addition, we continuously seek opportunities to
raise the bar on our own stringent
safety criteria, which always meet—
and often exceed—those established
by industry and governments.
For example, last year we intensi-
fied our leadership efforts in the
area of meat safety through the for-
mation of McDonald’s International
Scientific Advisory Council. This
Council of leading scientists and
medical experts from around the
world reviewed key industry safety
practices for beef. We are pleased
that the members of the Council
not only validated the McDonald’s
System’s best practices, but also
worked with us to identify new
opportunities to further heighten the
safety of our beef supply.
COMMUNITY INVOLVEMENT
We value the communities we serve
and believe that it is important to
give back to others on both a local
and global level.
We are active in the communities
in which we do business. This
involvement extends from owner/
operators’ support of local soccer
teams to being there in times of
need. After all, that’s what good
neighbors do. The entire System of
employees, franchisees and suppliers
have a long history of helping those
Building on a strong heritage of values
Our commitment to quality
and safety extends beyond our food
to all we do.
23