McDonalds 2001 Annual Report Download - page 2

Contents
1 11-year summary
2 Letter to shareholders
6 Perspectives from our CFO
7 What do you have a taste for?
21 Putting sparkle in our service
23 Building on a strong heritage of values
25 Directors and corporate officers
25 Investor information and services
McDonald’s 2001 financial
information, including management’s
discussion and analysis, consolidated
financial statements and notes, is in
the McDonald’s Corporation Annual
Meeting Notice, Proxy Statement and
2001 Financial Information and is
available at www.mcdonalds.com/
corporate/investor/financialinfo.
<< About the covers
WHAT DO YOU HAVE
A TASTE FOR?
People are eating out more often, and their tastes
are becoming more adventuresome. As a result,
they are demanding more variety...and McDonald’s
is listening.
Our New Tastes Menu—available in Australia,
Canada, Hong Kong, Taiwan and the U.S.—is
adding excitement and variety for customers
through an ongoing rotation of product offerings.
Designed to firmly establish McDonald’s as a place
for variety, we are supporting our New Tastes Menu
with advertising. We also are making it easy for
customers to determine what’s new by prominently
featuring current selections on our menu boards.
Our goal is to entice regular customers to visit us
even more frequently and to attract new customers
by satisfying their cravings for something different.
Pictured on the covers are McDonald’s World
Famous Fries, a rich triple-thick chocolate shake
and some New Tastes Menu items recently or soon
to be featured in the U.S. on a national or local
level: the mouthwatering McPhilly Cheesesteak
sandwich, the satisfying Cheddar Bacon
Sausage McMuffin, the succulent crispy coated,
all-white-meat Chicken Select Strips with zippy
dipping sauces and the tempting Tin Roof Waffle
Cone Sundae.