McDonalds 2001 Annual Report Download - page 5

McDonald’s global supply
infrastructure is unparalleled,
allowing us to achieve economies
of scale and offer great values
to customers.
3
than 30,000 conveniently located points of
distribution in 121 countries across the globe.
The third strength is our ability to execute a
retail business model successfully in markets
around the world. This is about finding the
right balance on the global-local continuum...
about being able to train and develop a diverse
group of employees, franchisees, joint-venture
partners and suppliers who are committed to
core principles and operating systems.
These are powerful strengths. Our goal for
2002 is to leverage them to improve perfor-
mance and ensure that our foundation for
growth is rock solid. We are holding ourselves
accountable for results.
First and foremost, we plan to improve the
customers’ experience, especially in markets
where our customer satisfaction scores have
slipped. Frankly, this is unacceptable.
We have rededicated ourselves to giving cus-
tomers the world over an outstanding experi-
ence on each and every visit to McDonald’s. We
know that if we raise the bar on the Quality,
Service, Cleanliness and Value we deliver, cus-
tomers will visit our restaurants more often.
We also made important changes in 2001 to
help us achieve better results.
We restructured our global organization to
create clearer lines of accountability and
McDONALD’S VISION:
BE THE WORLD’S BEST QUICK-SERVICE RESTAURANT EXPERIENCE
To achieve our vision, we will:
BE THE BEST EMPLOYER for our people in every market around the world,
as only satisfied employees can deliver the friendly, efficient service customers want and deserve
DELIVER EXCEPTIONAL CUSTOMER EXPERIENCES through a combination of great-tasting food,
outstanding service, exciting promotions, inviting restaurants and reliable value
EXPAND OUR POWERFUL BRAND by using innovation and technology
to enhance customer experiences for years to come
LEVERAGE THE SYSTEM’S STRENGTHS by developing new business concepts
SOLIDIFY OUR LEADERSHIP IN SOCIAL RESPONSIBILITY by giving back to our communities
and making the world a better place for future generations
By doing this, we will:
ACHIEVE ENDURING, PROFITABLE GROWTH