McDonalds 2003 Annual Report Download - page 17

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audits, Beate thoroughly reviews the
restaurant’s trading area. Then, she
collaborates with the owner/operator
to create a plan to take advantage
of opportunities and overcome
challenges.
In addition, she conducts four profit
and loss reviews annually with each
operator, discussing the restaurant’s
financial performance and identifying
ways to improve profitability.
Beate likes taking field trips. And
the operators in Hannover like having
her at their restaurants. She’s their ally
in driving sales and profits. In fact, a
survey of operators in Germany indi-
cated that the overwhelming majority
view the extensive full operations
review as an invaluable tool to help
improve quality, service and cleanli-
ness and to build McDonald’s brand
image.
How are we doing?
We invite you to rate your next
visit to McDonald’s.
Take this form and complete it in
the restaurant while your experi-
ence is still fresh in your mind. When
you get home, go to our interactive
website—feedback.mcdonalds.com—
and transfer your reactions to the
online form. We will direct your
comments to the management of the
restaurant you visited, so they can
take pride in serving you well or
address any issues you may raise.
But rest assured, you will be heard.
McDonald’s 2003 page 15
Tell us about your restaurant experience at feedback.mcdonalds.com.
Which McDonald’s restaurant did you visit?
Street address Cross street, landmark
City State Country
Store number on sales receipt (if available)
Tell us some specifics about your visit.
Date Time AM PM
In restaurant Drive-thru Carryout
What did you order?
Please tell us about your experience.
Service
Friendly? Did the employees at the restaurant make you feel welcome?
For example, did they smile, greet you, thank you? Yes No
Fast? Did you receive your order in a timely manner? Yes No
Accurate? Was your order correct? Yes No
Comments
Food quality
If you ordered hot food, was it hot and fresh? Yes No
If you ordered french fries, were they hot, salted and crisp? Yes No
If you ordered a salad, was it fresh? Yes No
Did your food taste good? Yes No
Comments
Cleanliness
Was the restaurant clean, inside and out? Yes No
If you used the restroom, was it clean? Yes No
Comments
Overall visit
Were you satisfied with your experience at this McDonald’s today? Yes No
Comments
We appreciate your feedback and will share it with the appropriate people.
Name (optional)
Phone number/e-mail address (optional)
thank you for your thoughtful input
satisfied