McDonalds 2003 Annual Report Download - page 22

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People have become increasingly interested in
leading active lives, and they recognize the role
that nutrition and fitness play in their well being.
So have we.
McDonald’s 2003 page 20
Living a balanced lifestyle
Get moving with
Ronald McDonald
and his new
exercise show!
Offering variety
Our goal is to make it
easy for people to
satisfy their individual taste
preferences at McDonald’s.
We feature a variety of
quality foods on our menu.
In fact, we use many of the
same trusted brands that
people purchase to prepare
meals at home, such as
Minute Maid, Kraft, Tyson,
Dannon, Nestlé and
Newman’s Own®. In addi-
tion, we’re addressing
evolving preferences with
our premium salads in the
U.S., Salads Plus Menus in
Australia and Europe and, in
many countries, expanded
Happy Meal offerings that
appeal to moms as well as
kids.
balance
Fruit bags
are among
Happy Meal
choices offered
in Europe.