Regions Bank 2013 Annual Report Download - page 16

14 REGIONS 2013 YEAR IN REVIEW
REGIONS’ STRATEGIC PLAN –
FIVE STRATEGIC PRIORITIES GUIDING
BUSINESS DECISIONS
More consumers are banking through alternative channels like Internet and mobile. What’s your approach?
JOHN OWEN: Our strategy is to offer our customers
diverse options that enable them to bank how
they want, when they want. So we are leveraging
innovation to provide them more choices. A great
example is remote deposit capture via mobile
device. Many other banks offer that service, but
what makes ours unique is the customer gets to
choose: Do they want their funds to show up in
two days, tonight or do they want them to post
to the account right this minute? If you can wait,
that service is essentially free, if it’s right away
you pay for that option. We are finding that giving
customers choices is impactful and a real differ-
entiator for us.
Q:
“Building the best team” is another key objective for Regions. How would you assess your progress?
MATT LUSCO: One of the things all of us are
excited about is the ability to attract some of
the brightest minds in our industry. We see that
success across all functions and specialties, from
compliance to information technology to wealth
management and consumer banking. We are
becoming an employer of choice, and we are also
making a substantial investment in training and
leadership development for our existing associates.
Attracting the best talent and strengthening the
capabilities of current team members will con-
tribute greatly to executing our growth strategy.
Q:
How do you make sure that your growth investments are prudent ones?
DAVID TURNER: We like to say that expense
control is a culture, not a campaign. Driving
increased efficiency is a priority we work on
every day. We evaluate all of our operations to
seek ways that process improvement and tech-
nology can help us be more productive and
reduce costs. However, we are also willing to
invest prudently when we see the opportunity
to generate growth. For example, last year we
added more than 100 wealth professionals, and
in 2014 those positions will generate a healthy
profit for the bank. Those are the types of invest-
ments that will help us continue to meet our
growth objectives.
Q:
Focus on
the Customer
Build the
Best Team
Manage Performance
Strengthen
Financial
Performance
Enhance
Risk
Management