eBay 2001 Annual Report Download - page 8

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our service in targeted publications and participating in targeted trade shows. We have also broadened the
range of features that we and others offer to make trading easier, including payment services, insurance,
shipping, authentication, appraisal, vehicle inspection and escrow services.
As of December 31, 2001, listings on eBay were organized under the following categories:
Major Categories Specialty Sites
‚ Antiques ‚ Music ‚ Holiday Gifts
‚ Art ‚ Musical Instruments ‚ eBay Stores
‚ Baby ‚ Networking & I.T. ‚ eBay Motors
‚ Books ‚ PDAs ‚ Premier
‚ Business ‚ Pottery & Glass ‚ Live Auctions
‚ Cameras & Photo ‚ Real Estate, Timeshares ‚ Professional Services
‚ Cars, Trucks, Parts ‚ Sporting Goods ‚ Half.com
‚ Clothing & Accessories ‚ Sports Memorabilia
‚ Coins ‚ Stamps
‚ Collectibles ‚ Tickets
‚ Computers, Peripherals ‚ Tools
‚ Dolls & Bears ‚ Toys
‚ DVDs & Movies ‚ Travel
‚ Hobbies & Crafts ‚ TV
‚ Home & Garden ‚ Video Games
‚ Jewelry, Gems, Watches ‚ Everything Else
‚ Motorcycles ‚ New Categories
Each major category has numerous subcategories with the most popular items sold on eBay being
those that are relatively standardized, well represented with a photo, small and easily shipped and relatively
inexpensive.
Develop Global Markets
We believe that the Internet provides a significant opportunity to create efficient trading platforms in
local, national and international markets and that over time, these platforms can be transformed into a
seamless, truly global trading environment. We intend to take advantage of this opportunity by developing
eBay in selected markets and actively marketing and promoting our services. Internationally, we have
introduced country-specific services for Australia, Austria, Belgium, Canada, France, Germany, Ireland, Italy,
the Netherlands, New Zealand, Singapore, South Korea, Spain, Switzerland and the United Kingdom. We
believe that our user base already includes users located in over 200 countries. We can choose from several
strategies to enter new international markets, including building a user community solely through internal
efforts, acquiring a company already in the local trading market or partnering with strong local companies.
We have employed, and will continue to employ, each of these strategies, where appropriate.
The majority of our international revenue growth is attributable to our operations in Germany, Canada
and the United Kingdom, with additional contribution from our acquisition of a majority interest in
Internet Auction Co., Ltd., or Internet Auction, in South Korea. See ""Note 4 Ì Segment Reporting to
the Consolidated Financial Statements.''
Enhance Features and Functionality
We intend to continually update and enhance the features and functionality of our websites to ensure
continuous improvements to the trading experience. During 2001, we added various new features and
services to help buyers and sellers trade with greater ease, including eBay Stores which provides sellers a
merchandising showcase for multiple listings and buyers with a convenient single shopping destination with
thousands of merchants, eBay Checkout which provides eBay users with a faster and easier way to
complete transactions and payments, enhanced payment features and expanded search capabilities.
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