eBay 2006 Annual Report Download - page 7

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Please find page 7 of the 2006 eBay annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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Fixed Price Listing Format
Our fixed price format allows for a faster selling and buying experience as opposed to waiting for the auction
period to expire. Sellers with appropriate feedback ratings can choose to use the Buy-It-Now feature at the time of
the listing, which allows sellers to name a price at which they would be willing to sell the item to any buyer. Our
Half.com subsidiary also provides a fixed price, person-to person e-commerce website that allows people to buy and
sell previously owned books, movies, music and games at discounted prices. In 2006, all fixed priced trading
accounted for approximately 36% of eBay’s gross merchandise volume, or GMV, which is the total value of all
successfully closed listings on eBay.com’s trading platforms.
eBay Stores
eBay Stores enables sellers to show all of their listings and to describe their respective businesses through
customized pages. eBay Stores provide useful tools for sellers to build, manage, promote, and track their business.
“Store Inventory Format” listings allow sellers to list items at a lower insertion fee and higher final value fee than
regular auction and fixed price listings, for a minimum 30-day listing duration. As of December 31, 2006, there were
nearly 600,000 online storefronts established by users in locations around the world.
Other Marketplaces Platforms
Shopping.com
Shopping.com is a comparison shopping website that allows shoppers to compare millions of products from
thousands of stores and helps merchants increase their sales. Shopping.com offers one of the largest product
catalogs on the Internet — searchable by thousands of attributes — along with a consumer review service through
Epinions.com, which helps users make informed buying decisions.
Classifieds Websites
Our classifieds websites are available in hundreds of cities and regions around the world and are designed to
help people meet, share ideas and trade on a local level. Our classifieds websites include Kijiji, Gumtree.com,
LoQUo.com, Intoko, Marktplaats.nl and mobile.de. In addition, we have a minority equity investment in
craigslist, Inc., which operates the craigslist classifieds websites around the world.
Rent.com
Rent.com is a leading U.S. Internet listing website in the apartment and rental housing industry. The website is
designed as a more effective means of bringing apartments seekers and apartment managers together.
Key Services for Buyers and Sellers
We have developed a number of features in our eBay.com platform in the areas of Trust and Safety, Customer
Support and Value-Added Tools and Services, as well as a Loyalty Program. These features are designed to make
users more comfortable dealing with unknown trading partners and completing commerce transactions on the
Internet.
Trust and Safety
Feedback Forum: Our Feedback Forum encourages each user to provide comments on other users with
whom he or she trades and lets every user view other users’ profiles, which include feedback ratings and comments
by other users. Every registered user has a feedback profile that may contain compliments, criticisms and other
comments by users who have conducted business with that person. The Feedback Forum requires feedback to be
related to specific transactions and provides an easy tool for users to match specific transactions with the user names
of their trading partners. This information is recorded in a profile that includes a feedback rating for the person with
feedback sorted according to whether it was given over the past month, six months, or twelve months. Users who
develop positive reputations have color-coded star symbols displayed next to their user names to indicate the
number of positive feedback ratings they have received. The Feedback Forum has several automated features
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