Dell 2011 Annual Report Download - page 7

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Table of Contents
deliver SMB-specific solutions so customers worldwide can take advantage of these emerging technologies and grow their businesses.
•Consumer — Our Consumer segment is focused on delivering what customers want from the total technology experience of entertainment,
mobility, gaming, and design. We are designing new, innovative products and experiences with fast development cycles and competitive features
and will continue our efforts to deliver high quality products and services to Consumer customers around the world.
We refer to our Large Enterprise, Public, and SMB segments as "Commercial." For financial information about the results of our reportable operating
segments for each of the last three fiscal years, see “Part II - Item 7 - Management's Discussion and Analysis of Financial Condition and Results of
Operations - Results of Operations - Segment Discussion” and Note 15 of the Notes to Consolidated Financial Statements included in “Part II - Item 8 -
Financial Statements and Supplementary Data.”
Products and Services
We design, develop, manufacture, market, sell, and support a wide range of products, solutions, and services. We also provide various customer financial
services to our Commercial and Consumer customers.
Enterprise Solutions and Services
•Enterprise Solutions
Our enterprise solutions include servers, networking, and storage products.
•Servers and Networking — Our PowerEdge line of servers is designed to offer customers affordable performance, reliability, and scalability.
Our portfolio includes high performance rack, blade, and tower servers for enterprise customers and value tower servers for small
organizations, networks, and remote offices. During Fiscal 2012, we expanded our PowerConnect campus networking product offerings with
a full suite of Dell Force10 data center networking solutions. We have also recently introduced our 12th generation of PowerEdge servers,
which will help customers run their applications more effectively and their data centers more efficiently. These products support our mission
to help companies of all sizes simplify their IT environments.
•Storage — We offer a comprehensive portfolio of advanced storage solutions, including storage area networks, network-attached storage,
direct-attached storage, and various backup systems. Our acquisition of Compellent Technologies, Inc. in early Fiscal 2012 has further
expanded our network storage offerings, and we have added a variety of increasingly flexible new Dell EqualLogic ("EqualLogic"),
Dell PowerVault, and Dell DX Object storage choices that allow customers to grow capacity, add performance, and protect their data
in a more economical manner. The flexibility and scalability offered by our Dell PowerVault and EqualLogic storage systems help
organizations optimize storage for diverse environments with varied requirements. During Fiscal 2012, we shifted more of our
portfolio of storage solutions to Dell-owned storage products. We believe that, along with our solid position with the EqualLogic
product line, our recent acquisitions allow us to expand our customer base for mid-range and high-end storage solutions and deliver
integrated data management solutions to our customers.
•Services
Our services include a broad range of configurable IT and business services, including infrastructure technology, consulting and applications, and product-
related support services. Historically, we have provided the following categories of services to our customers either on a stand-alone basis or bundled within
a comprehensive solution. We manage our services based on a customer engagement model, which groups our services with similar demand, economic, and
delivery profiles into three categories of services: transactional; outsourcing; and project-based. Within those categories, we offer a variety of services to our
customers as part of an overall solution.
•Transactional — We offer services that are closely tied to the sale of our servers, storage, and client offerings. These services include support
and extended warranty services, managed deployment, enterprise installation, and configuration services.
•Outsourcing — Our outsourcing services business is designed to reduce customer costs and increase the efficiency and improve the quality of
customer business operations. Our outsourcing services include data center and systems management, network management, life cycle
application development and management
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